Marketing Analytics, Lead Analyst

Sud Recruiting; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Excellent benefits

Strong total compensation

Job summary

Sud Recruiting is seeking a Senior Lead of Marketing Analytics to transform complex data into clear, financially sound recommendations that influence marketing strategy. You will own the story behind the numbers and push stakeholders toward smarter outcomes.

This role is a hands-on, individual contributor position in a hybrid setting (3 days in office, in the DFW area) with excellent total compensation and benefits. Strong analytical and communication skills are essential.

Qualifications

• Marketing Analytics is a MUST and you will own data storytelling for decisions.
• Must have SQL and Python, Tableau and/or Power BI for analysis and reporting.
• 4+ years of experience mining and analyzing data to provide strategic recommendations.

Responsibilities

• Design and lead end-to-end campaign analysis with measurement strategies and actionable insights.
• Own lifecycle analytics across acquisition, retention, and churn to drive ROI.
• Design and analyze A/B tests to improve marketing ROI.
• Build and maintain dashboards and ensure outputs drive decisions.
• Audit data and KPI calculations for accuracy and reliability.
• Craft clear data narratives for cross-functional teams.

Skills

SQL

Python

Campaign analysis

A/B testing

Data storytelling

Dashboards

Tools

Tableau

Power BI

Job description

Overview: A forward thinking, data driven organization at the forefront of its industry is looking for a Senior Lead of Marketing Analytics to join their team. This person will turn complex data into clear, financially sound recommendations that drive real decisions across Marketing Strategy. You won't just build reports, you'll own the story behind the numbers and push stakeholders toward smarter outcomes.

What You'll Do

• Design and lead end-to-end campaign analysis by building measurement strategies, segmenting customers, evaluating performance, and delivering insights and recommendations that marketing leadership can actually act on across every stage of the customer journey
• Own customer lifecycle analysis spanning acquisition, retention, and churn to uncover the "why" behind customer behavior and translate it into smarter offers, pricing, product mix, and marketing ROI decisions that protect margin and fuel growth
• Design and analyze A/B tests to evaluate marketing performance and continuously improve ROI
• Build and maintain dashboards that stakeholders rely on daily; collaborate closely with business partners to understand what they need, push back when the framing is wrong, and make sure the output drives decisions not just visibility
• Audit data and KPI calculations within dashboards to ensure accuracy and reliability, you're the last line of defense on data integrity
• Craft clear, compelling data narratives that help cross-functional teams make faster, better-informed decisions

More Info:

• individual contributor role that is hands-on analytics + strategic
• full-time role that is hybrid (3Xs/wk in office and rest WFH); role is located in the DFW area
• excellent benefits including strong total compensation

Responsibilities/Experience:

• 4+ years of experience w/ mining and analyzing data, using it to provide strategic recommendations on analysis performed
• Marketing Analytics is a MUST
• MUST have: SQL and Python, Tableau and /or Power BI for data analysis and reporting