Senior MarTech Analytics Lead

Jobtailor; London (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior Marketing Analytics professional to transform data into trusted, actionable insights that guide strategic decisions. You will own the marketing measurement framework, analytics architecture, reporting ecosystem, and the web platform roadmap.

You will collaborate with Brand, Marketing & External Communications, Digital Technology, and cross-functional stakeholders to build scalable analytics capabilities and ensure data governance, quality, and compliance across

Qualifications

• 5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines.

Responsibilities

• Transform data into trusted, actionable insights to support strategic business decisions.
• Own and evolve the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap.
• Partner with BMEC, DT, and stakeholders to build scalable analytics capabilities.
• Improve data governance and data quality to drive growth.
• Governing data taxonomy, naming conventions, and UTM standards for data consistency.

Skills

Marketing Analytics

Marketing Operations

Digital Marketing

Web Operations

Marketing Automation

Data governance

Data quality management

Excellent analytics storytelling

User enablement

Privacy & compliance understanding

Tools

GA4

Power BI

Tableau

Data Studio

Drupal CMS

Job description

Jobtailor is seeking a senior Marketing Analytics professional to transform data into trusted, actionable insights that guide strategic decisions. You will own the marketing measurement framework, analytics architecture, reporting ecosystem, and the web platform roadmap.

You will collaborate with Brand, Marketing & External Communications, Digital Technology, and cross-functional stakeholders to build scalable analytics capabilities and ensure data governance, quality, and compliance across