Senior Marketing Transformation Lead

Capgemini Invent; New York (NY); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Capgemini Invent, through its frog network, is seeking a Senior Consultant, Marketing Strategy & Transformation to help clients design modern, data-driven marketing organizations that enable growth.

You will lead workstreams within large transformations, partner with strategy, data, and technology teams, and deliver end-to-end engagements focused on operating model design, activation, and execution. The role values AI literacy and cross-functional collaboration.

Competenze

• 3-7 years of relevant experience in consulting, digital services, or industry roles.
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment.
• Proven ability to lead workstreams and deliver engagements independently, end-to-end.
• Strong expertise in marketing operating model design and implementation.
• Understanding of modern marketing ecosystems, including MarTech platforms and personalization.

Mansioni

• Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components.
• Design and implement marketing operating models, including organization structure, governance, processes, and ways of working.
• Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement.
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members.
• Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams.
• Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes.

Conoscenze

AI literacy

Marketing strategy

Marketing transformation

Team leadership

Stakeholder management

MarTech (Salesforce)

Formazione

Bachelor's degree

MBA preferred

Strumenti

Salesforce

Adobe

Descrizione del lavoro

Capgemini Invent, through its frog network, is seeking a Senior Consultant, Marketing Strategy & Transformation to help clients design modern, data-driven marketing organizations that enable growth.

You will lead workstreams within large transformations, partner with strategy, data, and technology teams, and deliver end-to-end engagements focused on operating model design, activation, and execution. The role values AI literacy and cross-functional collaboration.