Senior Marketing Technology Leader — Platforms & Analytics

Hines; Houston (TX); On-site; USD 118,000 - 165,000; Full time

Job summary

Hines is seeking a Senior Manager of Property Marketing Technology to lead the global marketing technology ecosystem, owning strategy, architecture, and delivery across websites, CRM, analytics, and AI-enabled capabilities.

The role combines product ownership with governance, ensuring scalable, compliant, and high-performing digital platforms across regions and asset types. Strong collaboration with IT, Legal, and regional teams is required.

Qualifications

• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
• 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field.
• Proven experience owning and scaling digital platforms or ecosystems.
• Experience operating in global, matrixed organizations with multiple stakeholders and regions.
• Strong working knowledge of websites and CMS platforms, front-end concepts, analytics and tag-management infrastructure, APIs or integrations, and data flows.
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties.
• Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance.
• Expertise in decentralized marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments.
• Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization.
• Experience in a global, matrixed, decentralized, or multi-site organization where influence and clarity matter as much as formal authority.
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes.
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language.
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles.
• Compensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed

Responsibilities

• Lead the execution and ongoing evolution of the global marketing technology ecosystem across websites, CRM platforms, analytics, attribution, SEO/AEO, privacy, and AI-driven capabilities.
• Translate architectural vision into actionable solutions ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.
• Set roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem.
• Own end-to-end product lifecycle for the property website platform including CMS, hosting, templates, integrations, accessibility, performance, SEO, governance, and optimization.
• Govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across ownership structures.
• Establish ownership, service expectations, documentation, and escalation paths across teams, agencies, vendors, and technology partners.
• Design tagging architecture, analytics frameworks, and data validation processes connecting digital activity to business outcomes.
• Develop executive and operating dashboards showing performance while protecting privacy and security.
• Translate business requirements into solution options, technical requirements, and implementation plans across regions and assets.
• Partner with Real Estate IT and enterprise teams on architecture, security, APIs, hosting, data flows and support models.
• Identify opportunities to reduce manual work, improve speed and create reusable capabilities through automation and AI.

Skills

Marketing tech

Digital product management

Analytics implementation

CMS platforms

Tag management

GA4

Data governance

Vendor management

Global collaboration

Education

Bachelor's degree

Tools

GA4

Google Tag Manager

Data Studio

CRM platforms

PMS platforms

Job description

Hines is seeking a Senior Manager of Property Marketing Technology to lead the global marketing technology ecosystem, owning strategy, architecture, and delivery across websites, CRM, analytics, and AI-enabled capabilities.

The role combines product ownership with governance, ensuring scalable, compliant, and high-performing digital platforms across regions and asset types. Strong collaboration with IT, Legal, and regional teams is required.