Senior Manager – Marketing Technology

Hines; New York (NY); On-site; USD 118,000 - 165,000; Full time

Job summary

Hines is seeking a Senior Manager of Property Marketing Technology to lead the global marketing tech ecosystem. You will own the product lifecycle for the property website platform, drive platform architecture across CMS, hosting, and integrations, and govern launches, migrations, and transitions across regions.

You will also shape analytics, privacy governance, and AI-driven capabilities within a compliant, scalable framework.

Qualifications

• Bachelor’s degree in Marketing, Data Science or Technology.
• 8+ years of progressive experience in marketing technology, digital product management or related fields.
• Experience owning and scaling digital platforms or ecosystems.
• Experience in global, matrixed organizations with multiple regions.
• Strong knowledge of websites, CMS platforms, analytics tagging, APIs & data flows.
• Hands-on experience with analytics platforms (GA4, GTM, Data Studio).
• Experience with PMS/CRM integrations and decentralized marketing tech ecosystems.
• Ability to translate complex technical concepts into business language.

Responsibilities

• Set the roadmap and adoption plan for the global property marketing technology ecosystem.
• Own end-to-end product lifecycle for the property website platform (CMS, hosting, templates, integrations).
• Govern website launches, migrations, acquisitions, rebrands, and platform transitions.
• Turn regional needs into a prioritized backlog balancing customer experience and value.
• Establish ownership, documentation, escalation paths across teams and partners.
• Lead privacy governance, compliance, accessibility and data usage across regions.

Skills

Exceptional communication

Analytical mindset

Global/matrixed org experience

Vendor accountability

Front-end concepts

Websites & CMS knowledge

Education

Bachelor’s degree in Marketing, Data Science or Technology

Tools

GA4

Google Tag Manager

Data Studio

APIs & integrations

Job description

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

We are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. The role combines product ownership, marketing technology architecture, data and measurement, operational governance, and hands‑on delivery.

Operating as both a strategic partner and technical leader, this individual will be a systems‑thinker, owning the implementation of core platforms and frameworks across websites, CRM platforms, analytics, attribution, SEO/AEO, privacy, and the integration of AI‑driven capabilities across the digital experience. The role requires translating architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.

Property Marketing Technology Product Management:

• Set the roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem
• Own the end‑to‑end product lifecycle for the property website platform, including CMS, hosting, templates per asset type, integrations, accessibility, performance, SEO, content governance, and ongoing optimization
• Govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across multiple ownership structures and operating models
• Turn regional and business needs into a prioritized backlog that balances customer experience, commercial value, risk, cost, speed, and platform reuse
• Establish clear ownership, service expectations, documentation, and escalation paths across Hines teams, agencies, vendors, and technology partners

Data, Analytics and Attribution Strategy:

• Design and oversee the implementation of tagging architecture, analytics frameworks, and data validation processes that connect digital activity to business outcomes
• Ensure data integrity and alignment with business KPIs to support decision‑making and performance optimization of website and technology ecosystems
• Help develop executive and operating dashboards that make performance visible without compromising privacy, security, data minimization, or appropriate access controls

Property Marketing Digital Architecture Development:

• Evaluate marketing technology choices and integration patterns across websites, CMS platforms, analytics, CRM and PMS environments, lead‑management tools, marketing platforms, data connectors, dashboards, and emerging AI capabilities
• Translate business requirements into solution options, technical requirements, implementation plans, and decisions that can work across regions and asset classes
• Partner with Real Estate IT and enterprise technology teams on architecture, security, identity, APIs, hosting, data flows, environments, and support models
• Identify opportunities to reduce manual work, improve speed and consistency, and create reusable capabilities through automation and AI

Privacy Governance & Compliance Leadership:

• Translate privacy and regulatory requirements into implementable standards for consent management, customer tracking governance, analytics configuration, data retention, privacy notices, and vendor responsibilities within the property marketing function
• Build repeatable controls that can operate across jurisdictions, including the United States, the United Kingdom, and the European Union, in partnership with Legal, Privacy, IT, and regional operations teams
• Embed accessibility and inclusive experience requirements into website product development, quality assurance, vendor delivery, and ongoing governance, including WCAG and applicable U.S. accessibility expectations
• Ensure marketing technology decisions support fair housing and anti‑discrimination obligations in the United States and responsible, inclusive marketing practices globally
• Create practical playbooks and review checkpoints that help teams move quickly while meeting Hines standards for compliance, security, accessibility, ethical data use, and ensuring property brand integrity

Qualifications

Minimum Requirements include:

• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
• 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components)
• Experience operating in global, matrixed organizations with multiple stakeholders and regions
• Strong working knowledge of websites and CMS platforms, front‑end concepts, analytics and tag‑management infrastructure, APIs or integrations, and data flows
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties
• Hands‑on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance
• Expertise in decentralized marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments
• Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization
• Experience in a global, matrixed, decentralized, or multi‑site organization where influence and clarity matter as much as formal authority
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles
• Compensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed

Closing

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed‑use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs.

While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65‑year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. ¹Includes both the global Hines organization and RIA AUM as of December 31, 2023.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.