Global Property Marketing Tech Lead

Hines; Town of Boston (NY); On-site; USD 118,000 - 165,000; Full time

Job summary

Hines seeks a Senior Manager of Property Marketing Technology to lead the global marketing tech ecosystem, owning product and architecture across websites, CMS, analytics, privacy, and AI-driven capabilities. You’ll translate architectural vision into actionable delivery and govern implementations across regions and asset classes.

You will partner with Real Estate IT and enterprise teams, design tagging strategies, dashboards, and ensure data integrity while balancing customer experience, risk,

Qualifications

• Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution.
• 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field
• Proven experience owning and scaling digital platforms or ecosystems
• Experience operating in global, matrixed organizations with multiple stakeholders and regions
• Strong working knowledge of websites and CMS platforms, front-end concepts, analytics and tag-management infrastructure, APIs or integrations, and data flows
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties
• Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance
• Expertise in decentralized marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments
• Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization
• Experience in a global, matrixed, decentralized, or multi-site organization where influence and clarity matter as much as formal authority
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles
• Compensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed

Responsibilities

• Set the roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem
• Own the end-to-end product lifecycle for the property website platform, including CMS, hosting, templates per asset type, integrations, accessibility, performance, SEO, content governance, and ongoing optimization
• Govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across multiple ownership structures and operating models
• Turn regional and business needs into a prioritized backlog that balances customer experience, commercial value, risk, cost, speed, and platform reuse
• Establish clear ownership, service expectations, documentation, and escalation paths across Hines teams, agencies, vendors, and technology partners
• Design and oversee the implementation of tagging architecture, analytics frameworks, and data validation processes that connect digital activity to business outcomes
• Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems
• Help develop executive and operating dashboards that make performance visible without compromising privacy, security, data minimization, or appropriate access controls
• Translate privacy and regulatory requirements into implementable standards for consent management, customer tracking governance, analytics configuration, data retention, privacy notices, and vendor responsibilities within the property marketing function
• Build repeatable controls that can operate across jurisdictions, including the United States, the United Kingdom, and the European Union, in partnership with Legal, Privacy, IT, and regional operations teams
• Embed accessibility and inclusive experience requirements into website product development, quality assurance, vendor delivery, and ongoing governance, including WCAG and applicable U.S. accessibility expectations
• Translate business requirements into solution options, technical requirements, implementation plans, and decisions that can work across regions and asset classes
• Partner with Real Estate IT and enterprise technology teams on architecture, security, identity, APIs, hosting, data flows, environments, and support models
• Identify opportunities to reduce manual work, improve speed and consistency, and create reusable capabilities through automation and AI

Skills

Strong analytical mindset

Excellent communication

Leadership & stakeholder management

Global/matrix organization experience

Data integrity & attribution focus

Vendors/partners accountability

Technology strategy & governance

Marketing technology acuity

Education

Bachelor’s degree in Marketing, Data Science or Technology

Tools

GA4

Google Tag Manager

Data Studio

CMS platforms

Job description

Hines seeks a Senior Manager of Property Marketing Technology to lead the global marketing tech ecosystem, owning product and architecture across websites, CMS, analytics, privacy, and AI-driven capabilities. You’ll translate architectural vision into actionable delivery and govern implementations across regions and asset classes.

You will partner with Real Estate IT and enterprise teams, design tagging strategies, dashboards, and ensure data integrity while balancing customer experience, risk,