Property Marketing Director - Portfolio Growth

Hines; Dallas (TX); Presencial; USD 160.000 - 210.000; Jornada completa

Descripción de la vacante

Hines seeks a Director - Property Marketing to lead marketing strategy across a regional portfolio spanning West, Sunbelt, or Midwest/Canada. You will partner with regional leadership, Development, Asset Management and Management Services to shape asset-level marketing strategies aligned to business plans and performance priorities.

Global Property Marketing unifies market intelligence, placemaking, and go-to-market capabilities to drive occupancy, revenue, and brand differentiation across

Formación

• 8–12+ years of experience in property marketing, real estate, development, property management or a related multi-asset environment.
• Demonstrated experience leading marketing strategy across a portfolio of assets.
• Strong understanding of property, product, customer and market dynamics, with experience translating these into positioning, placemaking, demand and go-to-market strategy.
• Commercially minded, with the ability to connect marketing strategy and investment to leasing, occupancy, revenue and asset performance.
• Experience working across multiple stages of the property lifecycle, including development, launch, stabilization, repositioning and/or ongoing operations.
• Strong strategic judgment and the ability to prioritize resources and marketing investment across a portfolio based on business need, market opportunity and performance.
• Proven ability to work effectively in a matrixed organization.
• Experience leading agencies and specialist partners, with the ability to move confidently between strategy and execution.
• Results-oriented: Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions.
• Flexible: Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities.
• Change agent: Actively drives transformation and improvement, advocating for innovation and continuous development within the firm.
• Strategy-led: Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals.
• Adaptable: Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities.
• Fiscally Responsible: Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth.
• Building Alliances: Forms mutually beneficial relationships with other individuals or groups.
• Personal Learning: Actively seeks to expand one’s knowledge base and learn from experiences.

Responsabilidades

• Own marketing strategy across a portfolio of assets, ensuring alignment with asset-level business plans and investment objectives.
• Partner with Asset Management, Development, and Management Services to shape asset strategy, including positioning, target customers, and commercial approach.
• Provide input into early-stage product strategy, amenity mix, and customer experience to ensure strong market alignment.
• Support assets across multiple classes (e.g., residential, PBSA, mixed-use, commercial), adapting strategy based on lifecycle stage and market dynamics.
• Define and evolve clear, differentiated positioning for each asset, grounded in market insight, customer segmentation, and competitive context.
• Ensure alignment with the broader brand while enabling each asset to express a distinct, locally relevant identity.
• Translate strategy into compelling narratives that resonate with target audiences and support leasing and revenue objectives.
• Lead the development of go-to-market strategies for launches, lease-up, repositioning, and stabilization phases.
• Define channel strategy, campaign approach, and phasing aligned to asset lifecycle and timelines.
• Oversee execution of integrated campaigns across digital, brand, property level PR, and partnerships, ensuring consistency and quality.
• Establish and track KPIs tied to commercial outcomes (leasing, lead conversion, occupancy, revenue).
• Leverage data and insights to continuously optimize performance and inform decision-making.
• Partner with Global Digital Marketing Operations to ensure adoption of platforms, tools, and reporting frameworks.
• Act as the primary marketing partner to Development, Asset Management, and Management Services and regional leadership.
• Lead cross-functional coordination across assets and teams, ensuring marketing strategies are connected, sequenced, and optimized at a portfolio level.
• Drive alignment across global frameworks and local market execution, ensuring consistency in approach while enabling thoughtful adaptation to market conditions.
• Influence senior stakeholders by bringing clear, data-driven marketing perspectives that shape asset decisions, investment priorities, and go-to-market approaches.
• Oversee agency relationships across the portfolio, ensuring strong strategic input and high-quality execution.
• Drive consistency in briefing, scope, and performance management across partners.
• Embed best practices and scalable approaches across the portfolio.

Conocimientos

Property marketing

Portfolio marketing

Marketing strategy

Agency leadership

Strategic judgment

Cross-functional leadership

Data-driven marketing

Change agent

Descripción del empleo

Hines seeks a Director - Property Marketing to lead marketing strategy across a regional portfolio spanning West, Sunbelt, or Midwest/Canada. You will partner with regional leadership, Development, Asset Management and Management Services to shape asset-level marketing strategies aligned to business plans and performance priorities.

Global Property Marketing unifies market intelligence, placemaking, and go-to-market capabilities to drive occupancy, revenue, and brand differentiation across