Senior Marketing Technology Leader-Global Platforms & Data

Hines; Boston (MA); On-site; USD 118,000 - 165,000; Full time

Job summary

Hines is seeking a Senior Manager of Property Marketing Technology to lead the global marketing tech ecosystem. You will own platforms across websites, CRM, analytics, attribution, privacy, and AI-enabled features.

The role blends strategic partnership with hands-on delivery, ensuring performance and compliant governance across regions. Lead architecture and product decisions for CMS, hosting, and integrations while aligning with regional needs, accessibility, and security.

Qualifications

• Minimum requirements include a bachelor’s degree in Marketing, Data Science or Technology.
• 8+ years in marketing technology, digital product management, analytics, or related field.
• Experience owning and scaling digital platforms or ecosystems, not just components.
• Experience in global, matrixed organizations with multiple regions.

Responsibilities

• Set the roadmap and adoption plan for the global property marketing technology ecosystem.
• Own end-to-end lifecycle for the property website platform including CMS, hosting, templates, and integrations.
• Govern website launches, migrations, and platform transitions across various ownership structures.
• Translate regional needs into a prioritized backlog balancing customer experience, value, risk, and cost.
• Establish ownership, service expectations, documentation, and escalation paths with teams and partners.

Skills

Product ownership

Marketing technology

Data analytics

Governance

AI capabilities

Stakeholder management

Education

Bachelor’s degree in Marketing, Data Science or Technology

Tools

GA4

Google Tag Manager

Data Studio

CMS platforms

Job description

Hines is seeking a Senior Manager of Property Marketing Technology to lead the global marketing tech ecosystem. You will own platforms across websites, CRM, analytics, attribution, privacy, and AI-enabled features.

The role blends strategic partnership with hands-on delivery, ensuring performance and compliant governance across regions. Lead architecture and product decisions for CMS, hosting, and integrations while aligning with regional needs, accessibility, and security.