Senior Property Marketing Leader for Multi-Asset Portfolio

Hines; Atlanta (GA); On-site; USD 150,000 - 215,000; Full time

Job summary

Hines, a leader in real estate investment and development, seeks a Director of Property Marketing to drive marketing strategy across a regional portfolio. The role partners with Development, Asset Management, and Management Services to align asset plans with performance priorities and market dynamics.

You will shape positioning, channel strategies, and campaigns across multiple asset classes, ensuring cohesive branding while optimizing leasing, occupancy, and revenue outcomes.

Qualifications

• 8–12+ years of experience in property marketing or related multi-asset real estate.
• Experience leading marketing strategy across a portfolio of assets.
• Strong understanding of property, product, customer, and market dynamics.
• Commercial mindset linking marketing to leasing, occupancy and revenue.
• Experience across development, launch, stabilization, repositioning or operations.
• Proven ability to lead agencies and drive strategy to execution.

Responsibilities

• Own marketing strategy across a portfolio of assets aligned to business plans.
• Shape asset strategy with cross-functional partners including Development and Asset Management.
• Define positioning and brand for each asset, grounded in market insight.
• Lead go-to-market launches, campaigns, and channel strategy.
• Monitor KPIs and optimize performance using data insights.
• Lead cross-functional coordination and manage agencies.

Skills

Marketing strategy

Portfolio management

Stakeholder leadership

Agency management

Cross-functional collaboration

Data-driven decision making

Strategic planning

Multi-asset real estate

Job description

Hines, a leader in real estate investment and development, seeks a Director of Property Marketing to drive marketing strategy across a regional portfolio. The role partners with Development, Asset Management, and Management Services to align asset plans with performance priorities and market dynamics.

You will shape positioning, channel strategies, and campaigns across multiple asset classes, ensuring cohesive branding while optimizing leasing, occupancy, and revenue outcomes.