Senior MarTech Architect: Real-Time Data & Automation Lead

Jobs Paloaltonetworks; California; On-site; USD 144,000 - 233,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Data Automation/Marketing Ops Lead to architect and oversee our global marketing technology stack and data platform ecosystem. This role sits in the digital marketing group and partners with IT for flawless technical execution.

You will drive real-time omnichannel journey orchestration, governance, and data quality while guiding CDP development and AI-enabled automation. The role requires strong MarTech leadership and privacy compliance expertise.

Qualifications

• Extensive experience in MarTech, Marketing Operations, or Digital Marketing with leadership of technical initiatives.
• Experience designing scalable data infrastructure for real-time decisioning.
• Expertise integrating CDPs, CRMs (Salesforce) and data warehousing (Snowflake, BigQuery).
• Fluency in leveraging AI/ML and generative AI for real-time data orchestration.
• Ability to translate business objectives into detailed technical requirements and PRDs.
• Strong knowledge of GDPR/CCPA and global data privacy implications.

Responsibilities

• Be the principal marketing architect for the MarTech stack and partner with IT on end-to-end vision.
• Lead the MarTech council as the SME for evaluating vendors and use cases.
• Interface Marketing and IT to ensure seamless solution design and governance.
• Guide the design of a fully integrated MarTech ecosystem enabling real-time omnichannel journeys.
• Provide leadership for CDP development and implementation.
• Champion real-time data processing, AI deployment, and automation.
• Establish scalable governance (SLAs) and data quality across data pipelines and tagging.
• Maintain zero-error data quality and compliance across acquisition processes.

Skills

MarTech leadership

Real-time data infra

MarTech integrations

AI/ML for data orchestration

PRD writing

Data privacy

Tools

Salesforce CRM

Snowflake

BigQuery

Job description

Palo Alto Networks is seeking a Senior Data Automation/Marketing Ops Lead to architect and oversee our global marketing technology stack and data platform ecosystem. This role sits in the digital marketing group and partners with IT for flawless technical execution.

You will drive real-time omnichannel journey orchestration, governance, and data quality while guiding CDP development and AI-enabled automation. The role requires strong MarTech leadership and privacy compliance expertise.