Marketing Data & Systems Lead

Medium; Detroit (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Education reimbursement

401(k)

Performance bonuses

Employee stock program

ERGs and development programs

Job summary

Wade Trim seeks a Marketing Information Systems Manager to lead the development and maintenance of marketing information systems, enabling informed decisions, proposal development, and business analytics. The ideal candidate values data integrity, process efficiency, and clear communication with system users.

Responsibilities include managing CRM/OpenAsset workflows, reporting, and data connectors, while supervising staff and coordinating with marketing leadership and IT to drive improvements

Qualifications

• Bachelor of Arts degree in Marketing or related field.
• Ten years in a comparable position within a technically oriented, professional firm.

Responsibilities

• Maintain and enhance marketing information systems to support decision-making and proposal development.
• Oversee data integrity, dashboards, and standardized reports for business analytics.
• Collaborate with marketing leadership and IT to implement improvements across Unanet and OpenAsset.
• Lead data analyses including annual hit-rate analyses and performance metrics.
• Champion user adoption and provide training and support for system users.

Skills

Data management

Workflow automation

User training

Leadership

AI data analysis

Proposal analytics

Marketing data governance

Education

Bachelor of Arts in Marketing

Tools

Unanet CRM

OpenAsset

Adobe Creative Cloud

Microsoft Office

BI tools

Job description

Wade Trim seeks a Marketing Information Systems Manager to lead the development and maintenance of marketing information systems, enabling informed decisions, proposal development, and business analytics. The ideal candidate values data integrity, process efficiency, and clear communication with system users.

Responsibilities include managing CRM/OpenAsset workflows, reporting, and data connectors, while supervising staff and coordinating with marketing leadership and IT to drive improvements