Senior Marketing Systems & Automation Lead

GoodLeap; Austin (TX); On-site; USD 125,000 - 135,000; Full time

Job summary

GoodLeap seeks a Sr. Manager, Marketing Systems & Automation to lead omnichannel campaigns across owned platforms, translating brand requirements into audience, channel, and journey design.

You will supervise automated workflows and ensure proper testing, governance, and AI-enabled marketing capabilities. You will partner with data teams using Salesforce and Databricks to support data foundations, segmentation, and measurement, while maintaining campaign taxonomy and governance for scalable

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7-9 years in marketing operations, marketing automation, lifecycle or database marketing.
• Strong track record delivering complex projects on time.
• Experience with marketing automation platforms, audience building, journeys, QA, and deliverability.
• Familiarity with data privacy laws and governance for consumer marketing.

Responsibilities

• Partner with product marketing, creative, and content to design omnichannel campaigns with clear KPIs.
• Build and supervise automated marketing workflows with proper human-in-the-loop testing.
• Maintain the MarTech stack with documentation, admin tools, and best practices.
• Collaborate with Salesforce and Databricks for customer data and measurement pipelines.
• Provide campaign performance reporting and data-driven insights.

Skills

Marketing operations

Marketing automation

Lifecycle marketing

AI tools in marketing

Campaign design

SQL

Data governance

Project management

Privacy/compliance

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Databricks

SQL

HTML

Job description

GoodLeap seeks a Sr. Manager, Marketing Systems & Automation to lead omnichannel campaigns across owned platforms, translating brand requirements into audience, channel, and journey design.

You will supervise automated workflows and ensure proper testing, governance, and AI-enabled marketing capabilities. You will partner with data teams using Salesforce and Databricks to support data foundations, segmentation, and measurement, while maintaining campaign taxonomy and governance for scalable