Marketing Automation & Operations Lead

Cloudflare; New York (NY); On-site; USD 126,000 - 184,000; Full time

Job summary

Cloudflare is seeking a Senior Marketing Systems and Automation Manager to own and orchestrate marketing operations, governance, and automation across the digital marketing engine. You will lead a distributed contractor bench and partner with Engineering, BizApps, IT, and BI to deliver a scalable, auditable data layer and standardized, automated workflows.

The role emphasizes building a global, consistent system with local flexibility, reducing manual tasks, and ensuring reliable lead flow and

Qualifications

• 8+ years hands-on experience running marketing operations day to day.
• Proven track record identifying, scoping, and driving automation and orchestration that measurably reduced manual operational work.
• Strong command of data governance, change control, and lead lifecycle, scoring, and multi-touch attribution as governed, documented systems.
• Significant experience operating marketing technology stacks in a B2B environment, ideally at enterprise scale and complexity.
• Deep, hands-on expertise with marketing automation and CRM platforms (e.g., Marketo and Salesforce) and their integration architecture.

Responsibilities

• Run the marketing operations engine: own intake queue, campaign operations, lead flow, and provisioning.
• Own governance and the systems standard: data governance, taxonomy, integration patterns, access, and change controls.
• Identify and drive agentic automation: turn manual queues into automated, governed workflows using Cloudflare OS.
• Shape the systems architecture: set direction for the MarTech ecosystem and unified data layer.
• Partner cross-functionally: serve as marketing's senior systems partner to BizApps, IT, Engineering, and BI; manage budgets and tool rationalization.
• First-year outcomes: maintain lead flow during transition; deliver a single source of truth for models; reduce manual work via automation.

Skills

Marketing operations

Automation orchestration

Data governance

MarTech stack

Systems thinking

Vendor management

Budget management

Cross-functional collaboration

Tools

Cloudflare OS

Marketo

Salesforce

Job description

Cloudflare is seeking a Senior Marketing Systems and Automation Manager to own and orchestrate marketing operations, governance, and automation across the digital marketing engine. You will lead a distributed contractor bench and partner with Engineering, BizApps, IT, and BI to deliver a scalable, auditable data layer and standardized, automated workflows.

The role emphasizes building a global, consistent system with local flexibility, reducing manual tasks, and ensuring reliable lead flow and