Sr. Manager, Marketing Systems & Automation

GoodLeap; Austin (TX); On-site; USD 125,000 - 135,000; Full time

Job summary

GoodLeap seeks a Sr. Manager, Marketing Systems & Automation to lead omnichannel campaigns across owned platforms, translating brand requirements into audience, channel, and journey design.

You will supervise automated workflows and ensure proper testing, governance, and AI-enabled marketing capabilities. You will partner with data teams using Salesforce and Databricks to support data foundations, segmentation, and measurement, while maintaining campaign taxonomy and governance for scalable

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7-9 years in marketing operations, marketing automation, lifecycle or database marketing.
• Strong track record delivering complex projects on time.
• Experience with marketing automation platforms, audience building, journeys, QA, and deliverability.
• Familiarity with data privacy laws and governance for consumer marketing.

Responsibilities

• Partner with product marketing, creative, and content to design omnichannel campaigns with clear KPIs.
• Build and supervise automated marketing workflows with proper human-in-the-loop testing.
• Maintain the MarTech stack with documentation, admin tools, and best practices.
• Collaborate with Salesforce and Databricks for customer data and measurement pipelines.
• Provide campaign performance reporting and data-driven insights.

Skills

Marketing operations

Marketing automation

Lifecycle marketing

AI tools in marketing

Campaign design

SQL

Data governance

Project management

Privacy/compliance

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Salesforce

Databricks

SQL

HTML

Job description

About GoodLeap:

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.

GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.

This position sits in the Marketing Operations team, building a next-generation MarTech stack: data-driven, AI-enabled, and made for the unique solutions being brought to the B2B and B2C market.

The Sr. Manager, Marketing Systems & Automation develops and executes omnichannel campaigns across all owned platforms, owns campaign design, coaches partner teams on best practices, and maintains system standards. The position helps assess new marketing tools and migrate existing processes onto them. Ultimately, the position converts manual campaign assembly into governed, supervised automation and builds the context, content, and data assets that AI-assisted marketing depends on.

Essential Job Duties and Responsibilities:

• Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms — translating positioning and brand requirements into audience, channel, and journey design, and holding each campaign to explicit, agreed-upon KPIs from brief through post-launch readout.
• Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools, ensuring human-in-the-loop at the right time and properly tested workflows.
• Help maintain the MarTech Stack—keep good documentation, admin tools, coach and train on new systems, establish best practices across project, build and maintain AI skills and tools for marketing.
• Support the customer data foundation with Salesforce and Databricks partners; understand data infrastructure and be a steward of the data that feeds how we segment and measure campaigns.
• Campaign and channel performance reporting.

Required Skills, Knowledge and Abilities:

• Bachelor’s degree required in Marketing, Communications, or a related field
• 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
• A documented history of successfully driving complex projects to completion
• Regulated industry experience preferred
• Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
• Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
• Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy — able to define conventions others will actually follow, and enforce them without becoming a bottleneck
• Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
• Experience using AI tools for production work
• Ability to translate business and brand requirements into explicit, testable rules
• Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
• Curious, creative, and critical; an analytical thinker who can reconcile conflicting sources and distinguish a stated request from the underlying need
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Exceptional verbal and written communication, and the ability to communicate effectively at all levels of the organization
• Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms — including consent and preference state, suppression lists, and historical engagement data — is a plus
• Exercises discretion and independent judgement; able to work with autonomy

Compensation: $125,000 - $135,000 annually, plus bonus

Additional Information Regarding Job Duties and Job Descriptions:

Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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