Senior Marketing Specialist

CBRE; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

CBRE is seeking a Senior Marketing Specialist to support business development initiatives within a fast-paced commercial real estate environment. The role requires strategic thinking, independent execution, and the ability to manage multiple high-priority projects from concept through execution.

The ideal candidate partners with brokerage and leadership teams to create proposals, pitch decks, RFP/RFQ responses, and client-facing marketing materials, leveraging AI tools to enhance efficiency,

Responsibilities

• Lead business development and marketing initiatives from inception through final execution with a high degree of autonomy and accountability.
• Develop sophisticated, client-facing deliverables including proposals, pitch decks, presentations, RFP/RFQ responses, and pursuit strategies.
• Partner closely with brokers, leadership, and cross-functional teams to support revenue-generating initiatives and strategic client pursuits.
• Facilitate productive meetings by aligning stakeholders, driving strategic discussions, clarifying priorities, and ensuring actionable next steps.
• Present project recommendations, marketing strategies, and business development viewpoints clearly and confidently to internal stakeholders and leadership teams.
• Translate complex information, market data, and stakeholder feedback into compelling messaging and visually impactful deliverables.
• Manage multiple high-priority projects simultaneously while maintaining quality, consistency, accuracy and deadline adherence.
• Serve as a key contributor in positioning strategies, client engagement efforts, thought leadership initiatives, and brand elevation opportunities.
• Conduct market research, competitive analysis, and business intelligence gathering to support strategic pursuits and client opportunities.
• Identify opportunities to improve marketing processes, operational efficiencies, workflow management, and team collaboration.
• Proactively identify project challenges and develop strategic solutions that support business objectives and project success.
• Apply AI tools to optimize workflows, enhance content, and improve reporting and personalization.

Job description

About the Role:

We are seeking a highly driven and strategic Senior Marketing Specialist to support business development initiatives within a fast-paced commercial real estate environment. This role is designed for an experienced marketing professional who operates with a high level of independence, demonstrates strong executive presence, and can successfully manage complex projects from concept through execution with minimal oversight.

The Senior Marketing Specialist will serve as a strategic partner to brokerage and leadership teams, leading high-impact business development efforts through the creation of proposals, presentations, pursuit strategies, and client-facing marketing materials. This individual must be capable of balancing tactical execution with strategic thinking while managing multiple priorities in a deadline-driven environment. This individual will also leverage artificial intelligence (AI) tools and emerging technologies to enhance efficiency, improve workflows, elevate marketing outputs, and enable data-informed decision-making.

The ideal candidate is proactive, highly organized, solutions-oriented, and confident leading discussions, presenting recommendations, and establishing clear paths forward across cross-functional teams and stakeholders.

What You’ll Do:

• Lead business development and marketing initiatives from inception through final execution with a high degree of autonomy and accountability.
• Develop sophisticated, client-facing deliverables including proposals, pitch decks, presentations, RFP/RFQ responses, and pursuit strategies.
• Partner closely with brokers, leadership, and cross-functional teams to support revenue-generating initiatives and strategic client pursuits.
• Facilitate productive meetings by aligning stakeholders, driving strategic discussions, clarifying priorities, and ensuring actionable next steps.
• Present project recommendations, marketing strategies, and business development viewpoints clearly and confidently to internal stakeholders and leadership teams.
• Translate complex information, market data, and stakeholder feedback into compelling messaging and visually impactful deliverables.
• Manage multiple high-priority projects simultaneously while maintaining quality, consistency, accuracy and deadline adherence.
• Serve as a key contributor in positioning strategies, client engagement efforts, thought leadership initiatives, and brand elevation opportunities.
• Conduct market research, competitive analysis, and business intelligence gathering to support strategic pursuits and client opportunities.
• Identify opportunities to improve marketing processes, operational efficiencies, workflow management, and team collaboration.
• Proactively identify project challenges and develop strategic solutions that support business objectives and project success.
• Apply AI tools to optimize workflows, enhance content, and improve reporting and personalization.