Senior Marketing Specialist

CBRE; United States; On-site; USD 75,000 - 110,000; Full time

Job summary

CBRE is seeking a Sr Marketing Specialist responsible for creating and project-managing business development pursuits, collaborating across teams to gather content, researching properties and clients, and guiding branding and messaging for presentations and proposals.

The role involves leading timelines, writing executive summaries and proposal content, and coordinating with designers to deliver client-ready materials in a fast-paced environment.

Qualifications

• Experience developing pursuit content and proposals for business development.
• Ability to lead and prioritize multiple projects to meet deadlines.
• Proven writing skills for executive summaries, proposals, and marketing materials.
• Experience reviewing work for accuracy and quality.

Responsibilities

• Develop pursuit content and manage proposal processes, ensuring content integrity.
• Lead and prioritize projects, enforcing timelines across internal resources.
• Write, edit, and polish proposal and presentation content for new business.
• Proofread drafts and ensure quality standards are met.

Skills

Project management

Content creation

Proposal writing

Quality assurance

Cross-functional collaboration

Branding & messaging

Client presentations

Editing & proofreading

Job description

About The Role:

As a CBRE Sr Marketing Specialist, you will be responsible for the creation and project management of business development pursuits. This includes cross collaboration to gather and generate content, researching properties and clients, making recommendations for services and resources, keeping projects and teams on schedule, meeting deadlines and communicating with key business partners.

This job is part of the General Marketing job function. They are responsible for the development and execution of marketing programs that support the organization's products and services.

What You’ll Do:

• Responsible for pursuit development, ensuring integrity of all content, project management, reviews, schedules, communication with cross functional business lines, writing executive summaries/proposal content and directing submission of the final proposal.
• Ability to lead, manage, and prioritize projects; meeting deadlines in a fast-paced, deadline-driven environment and is comfortable enforcing timelines across internal resources.
• Writes, develops, and edits proposal and presentation content, Request for Proposal responses, and other interactive marketing and pitch materials for new business development.
• Performs quality assurance measures by reviewing and proofing for errors or unacceptable standards.
• Crafts creative messaging, themes, and key differentiators around the win strategies to tell a unique story in pursuit results.
• Attends and actively contributes to kick-off strategy, status, follow-up/debrief, and presentation preparation meetings.
• Works closely with graphic design team to develop client-specific design approaches. Acts as a liaison between brokers and designers to determine the appropriate branding and messaging for presentations/proposals
• Create a wide variety of marketing materials for brokers and senior leadership, demonstrating the CBRE brand and style, as well as client presentations/proposals.
• Make light design edits to existing materials as needed.
• Proofread drafts and provide quality control on projects.
• Interviews brokers, subject matter experts, and other team members across the organization to elicit the knowledge required to generate content.
• Collaborate with others on our team. Build trust and great working relationships with our sales professionals, stakeholders and platform partners.
• Support addi6onal ini6a6ves as needed.