Business Development & Content Strategy Manager | Southeast Region

Colliers International; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Colliers International in Miami is seeking a Regional Business Development & Content Strategy Manager to lead content development, project ownership, and marketing efforts across pitches, property marketing, communications, and positioning. You will collaborate with broker/client relations and drive business development strategies.

The role requires strong leadership, public speaking, and organizational skills, with experience in coordinating with multiple teams to deliver high-quality marketing

Qualifications

• Bachelor's degree required in a related field.
• Minimum of 7 years' experience in a marketing role.
• Experience in a supervisory/leadership role.
• Strong public speaking and presentation skills required.
• Proficient with Microsoft Excel and Word.
• Familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
• Ability to write and generate content with strong editing and proofreading skills for business writing and client value.

Responsibilities

• Partner with regional marketing lead and serve as marketing liaison between regional marketing, national marketing, Operations Manager for business development, content strategy and workflow improvement.
• Provide guidance to the marketing (graphics team)/client services staff and work with researchers and broker teams on pitches and proposal materials.
• Contribute to client engagement strategy development and implement best practices in engagement activities such as messaging, events, external communications and segmenting target audiences.
• Develop proposal content, presentation content, and RFP responses and other interactive marketing materials for new business development pursuits.
• Plan, write and edit content across web, mobile, and social platforms; ensure consistency with brand philosophy.
• Act as editor in chief for major projects, quarterly reports, and templates; ensure brand compliance.

Skills

Public speaking

Content writing/editing

Leadership

Project management

Communication

Team player

Time management

Deadline handling

Education

Bachelor's degree in related field

Tools

Excel

Word

Adobe Creative Suite

Job description

Who you are:

As the Regional Business Development & Content Strategy Manager you will be responsible for content development, project ownership and leading the marketing team's effort in the following key areas: pitches and presentations, property marketing, and communications and positioning, with a key focus on business development strategies and broker/client relations.

You are a strong leader, confident communicator, experienced public speaker/presenter, extremely organized and well-prepared, and strategic thinker with a keen eye for detail to work collaboratively with a variety of personalities under multiple competing deadlines. You possess exceptional writing, project management, organizational and technical skills needed to support marketing plans and designs.

What you bring:

• Bachelor's degree in related field required.
• A minimum of 7 years' experience in a marketing role.
• Experience in a supervisory/leadership role.
• Strong public speaking and presentation skills required.
• Proficient Microsoft applications experience (Excel, Word).
• Some fluency in, or ability to quickly learn, Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
• Capacity to write and generate content with strong editing and proofreading skills with an emphasis on business writing and an ability to articulate client value.
• Ability to work as a team player.
• Ability to shift priorities and deliver projects on a timely basis, well organized, excellent time management skills and ability to interface with local level executives.
• A strong work ethic, the strength to thrive in a dynamic and demanding work environment, and an ability to meet critical deadlines.

Bonus skills and experience:

• Commercial Real Estate Experience

What success looks like:

• You will partner with regional marketing lead and serve as marketing liaison between regional marketing, national marketing, Operations Manager for business development, content strategy and workflow improvement.
• You will provide guidance and advice to the marketing (graphics team)/client services staff and work with researchers and broker teams on pitches and proposal presentation materials.
• You will actively participate in client engagement strategy development and help local resources execute best practice in engagement activities such as messaging, events, external communications and segmenting target audience.
• You will develop proposal content, presentation content, and Request for Proposal responses, presentation, and other interactive marketing and pitch materials and programs for new business development pursuits.
• You will plan, write and edit content; ensures it is clear, compelling, and properly distributed across web, mobile and social platforms; and adheres to a consistent brand philosophy.
• You will act as editor in chief for significant projects, quarterly reports & new templates; ensure brand compliance as outlined by global and national marketing directives.
• You will develop and write key sections for marketing strategy, market overview, team bios, website content, and company information.
• You will assist in the execution for high value property campaigns and detailed budget across multiple platforms, defining metrics and reporting.
• You will collect competitive marketing information (styles, platforms, technologies competitors use) from various sources (samples of BOV's, pitches, websites, social media, open house venues/ideas, etc.) and continually look for, suggest, and implement new and improved/creative ways to help brokers offer the highest quality marketing materials and technologies to the industry.
• You will oversee external communications and promotion with the media through press releases, advertisements, and other means.
• You will provide mentorship, structured assistance, instruction, and inspiration and defines responsibilities, direction and goals within the business development and content team.