Marketing Strategist

AKA Search Group; Richmond (VA); Hybrid; USD 55,000 - 96,000; Part time

Job summary

AKA Search Group is seeking a Marketing Strategist to help transform the branding and multi-channel marketing function. You will support day-to-day execution, optimization, and systemization across paid and organic channels, working with vendors and leveraging AI tools to automate leads and maintain CRM hygiene.

The role is hybrid, with 1–2 days in the Richmond area, and requires hands-on marketing experience, detail orientation, and the ability to translate strategic direction into high-volume,

Qualifications

• 1–3 years in a hands-on marketing role.
• Demonstrated experience using AI for content optimization and data operations.
• Strong attention to detail and discipline for organizing CRM systems, SOPs, and performance tracking.
• Comfort working with founders, receiving feedback, and translating vision into operational tasks.
• Ability to coordinate with vendors and media partners with accountability and professionalism.
• Emotional intelligence and situational awareness, especially with distressed sellers or external partners.
• Aligned with a purpose-driven culture and community-impact initiatives.

Responsibilities

• Support daily execution of lead generation campaigns across PPC, direct mail, radio, and organic content.
• Track performance against key metrics such as cost per lead, lead-to-contract ratio, and channel ROI.
• Assist in rebuilding and maintaining CRM structure, lead flows, and tagging systems to improve efficiency and accuracy.
• Utilize AI tools to support campaign automation, lead scoring, data cleaning, and vendor optimization.
• Coordinate with external agencies and contractors to ensure timelines and performance standards.
• Maintain brand voice fidelity across platforms while remixing legacy content for modern formats like short-form video.
• Prepare weekly reports for founders with actionable insights focused on lead quality, campaign cost-efficiency, and system integrity.
• Ensure creative assets and outreach campaigns reflect empathy, trust-building tone, and alignment with distressed seller needs.
• Assist in testing and developing new marketing channels in alignment with growth-stage business goals.

Skills

AI for content optimization

CRM management

Vendor management

Lead generation

SOPs & performance tracking

Tools

CRM platforms

AI marketing tools

Job description

Our client is a residential real estate investment company focused on acquiring, renovating, and reselling single‑family homes. As a trusted homebuyer in the region, they have built a strong reputation through transparency, empathetic seller interactions, and community engagement.

They hire driven professionals who are eager to execute, refine, and scale core functions within a fast‑moving, entrepreneurial environment. The individual for this role will play a vital part in transforming the marketing function from a founder‑led initiative to a disciplined, manager‑owned engine. A successful candidate will bring hands‑on marketing skills, AI fluency, detail orientation, and vendor management discipline from day one.

Our client offers a high‑autonomy setting with direct access to decision‑makers, minimal red tape, and the opportunity to have visible impact on business growth. The team is small, collaborative, and highly productive. They live by values that center on integrity, empathy, and community impact, including ongoing charitable partnerships that tie business success to local giving.

Essential Job Functions

As a Marketing Strategist for our client, you will support the day‑to‑day execution, optimization, and systemization of the company's branding and multi‑channel marketing strategies. You will be responsible for contributing to marketing and branding efforts across paid and organic channels, coordinating with vendors, supporting lead flow automation using AI tools, and maintaining strong CRM hygiene.

You will work closely with the founders and other internal stakeholders to ensure marketing campaigns align with brand identity while delivering performance‑driven results. This is a tactical execution role, ideal for someone who thrives on translating strategic direction into high‑volume, high‑precision output.

Position Responsibilities

• Support daily execution of lead generation campaigns across PPC, direct mail, radio, and organic content.
• Track performance against key metrics such as cost per lead, lead‑to‑contract ratio, and channel ROI.
• Assist in rebuilding and maintaining CRM structure, lead flows, and tagging systems to improve efficiency and accuracy.
• Utilize AI tools to support campaign automation, lead scoring, data cleaning, and vendor optimization.
• Coordinate with external agencies and contractors to ensure adherence to timelines and performance standards.
• Maintain brand voice fidelity across platforms while remixing legacy content for modern formats like short‑form video.
• Prepare weekly reports for founders with actionable insights focused on lead quality, campaign cost‑efficiency, and system integrity.
• Ensure creative assets and outreach campaigns reflect empathy, trust‑building tone, and alignment with distressed seller needs.
• Assist in testing and developing new marketing channels in alignment with growth‑stage business goals.

Position Qualifications

• 1–3 years in a hands‑on marketing role
• Demonstrated experience using AI for content optimization and data operations.
• Strong attention to detail and high discipline for organizing CRM systems, SOPs, and performance tracking.
• Comfort working closely with founders, receiving feedback, and translating vision into operational tasks.
• Ability to coordinate with vendors and media partners with accountability and professionalism.
• Emotional intelligence and strong situational awareness, especially when engaging with sellers in distress or coaching external partners.
• Aligned with a purpose‑driven culture, motivated by both performance and the opportunity to contribute to community‑impact initiatives.

This is a 1099 opportunity that is hybrid. Candidates may be in the office 1‑2 days a week. Candidates must live in Richmond or close proximity.