Senior Marketing Science Lead - Hybrid, Data-Driven Growth

Biolife Plasma Services; Vernon Hills (IL); Hybrid; USD 137,000 - 215,000; Full time

Job summary

BioLife Plasma Services, part of Takeda, seeks a Sr. Manager of Marketing Science to drive advanced analytics, marketing measurement, and data-driven strategy across paid/owned/earned media.

You will collaborate with data scientists, IT, and vendors to deliver KPI-focused insights and dashboards, guiding senior leadership decisions. The role requires 7+ years in analytics, expertise in SQL/Python/R, and experience with MMM/MTA, Power BI/Tableau, and Google analytics tools.

Qualifications

• 7+ years of experience in advanced analytics and statistical modeling.
• Experience with data analytics from end-to-end, including ideation, proposal creation, requirements gathering, and deployment.
• Excellent verbal and written communication and presentation skills for senior leadership.
• Growth mindset, curiosity, positivity, and learning agility.
• Knowledge of survival analysis and marketing automation tools is a plus.

Responsibilities

• Lead marketing science initiatives to develop and execute advanced analytics for marketing strategies.
• Provide thought leadership on marketing measurement techniques and MMM/MTA approaches.
• Partner with media agencies and data teams to build marketing analytics capabilities.
• Develop dashboards and reports for real-time operations and agile decision-making.
• Translate data into contextualized insights for cross-functional stakeholders.

Skills

SQL

Python

R

Marketing analytics

Data visualization

Education

Bachelor’s or Master’s in related field

Tools

Power BI

Tableau

Google Analytics

Google Tag Manager

Job description

BioLife Plasma Services, part of Takeda, seeks a Sr. Manager of Marketing Science to drive advanced analytics, marketing measurement, and data-driven strategy across paid/owned/earned media.

You will collaborate with data scientists, IT, and vendors to deliver KPI-focused insights and dashboards, guiding senior leadership decisions. The role requires 7+ years in analytics, expertise in SQL/Python/R, and experience with MMM/MTA, Power BI/Tableau, and Google analytics tools.