Lead - Marketing Platforms & Personalization Strategist

Alliance Data Systems, Inc.; United States; Hybrid; USD 112,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid holidays

Paid parental leave

Job summary

Bread Financial is seeking a Lead - Marketing Platforms & Personalization Strategist to drive channel strategies and personalization capabilities across omni-channel marketing. You will work with cross-functional teams to advance a transformative Martec roadmap and deliver value through acquisition, engagement, and retention strategies.

The role requires deep experience in marketing technology, especially Adobe platforms, and a proven ability to lead projects with cross-functional teams.

Qualifications

• 8–10 years of experience in credit, loyalty, or marketing roles.
• Bachelor’s Degree in Business Administration, Marketing, or related field preferred (5+ years)
• Experience leading cross-functional projects and strategy roadmaps for marketing technology and capability enablement, especially Adobe-centric solutions.
• Experience with AI-enabled tools and emerging automation capabilities.

Responsibilities

• Collaborate with Acquisition and ECM marketing to bring platform opportunities into planning.
• Monitor acquisition performance trends and share insights with leadership.
• Define tactical business requirements to support the Marketing Value stream and drive campaign efficiencies.
• Coordinate leadership materials to report on trends, opportunities and progress to goals.
• Ensure compliance and ERM practices to remove barriers to execution.

Skills

AB Testing

Marketing Strategies

Performance Marketing

Financial Acumen

Email Marketing

Direct Marketing

Digital Marketing

Credit Card Marketing

Agency Relationships

Education

Bachelor's Degree in Business Administration or Marketing

Tools

Adobe Experience Manager

Workfront

Adobe Journey Optimizer

Adobe Marketing Platform

Job description

Job Summary

Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. Job Summary The Lead - Marketing Platforms & Personalization Strategist is responsible for delivering best-in-class channel strategies and new marketing personalization capabilities; unlocking value for our customers, clients, and our organization. Collaborating with cross-functional teams, he/she will support the tactical business enablement of a transformative roadmap ensuring executional delivery of our Martec and other related value stream initiatives tied to omni-channel marketing; with a focus on evolving our marketing capabilities, channels, media and platforms that enable personalized customer experiences. Delivering on the marketing value stream OKRs, driving business growth through acquisition, customer engagement and retention strategies.

Essential Job Functions

• (20%) Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices.
• (20%) Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities. Accountable for sharing performance insights with leadership and cross-functional teams.
• (20%) Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies.
• (10%) Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
• (10%) Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.

Minimum Qualifications

High School Diploma or GED 8-10 years experience in credit, loyalty, or marketing roles

Preferred Qualifications

Bachelor’s Degree in Business Administration, Marketing, or related field of study 5+ years experience in omnichannel marketing 3+ years leading project(s) with cross-functional coordination and delegation responsibilities Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions. Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer. Experience with AI-enabled tools and emerging automation capabilities.

Skills

A/B Testing Marketing Strategies Performance Marketing Financial Acumen Email Marketing Direct Marketing Digital Marketing Credit Card Marketing Agency Relationships Reports To: Senior Manager and above Direct Reports: 0

Work Environment

Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel Ability to travel up to 5% annually

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship. Communicate/Hearing Communicate/Talking Stationary Position/Seated Typing/Writing Focus and complete tasks in situations that have a speed or productivity metric

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below)

$112,400.00 - $179,900.00

• Full Salary Range for position: California: $129,300.00 - $224,900.00
• Colorado: $112,400.00 - $197,900.00
• New York: $123,600.00 - $224,900.00
• Washington: $123,600.00 - $206,900.00
• Maryland: $123,600.00 - $197,900.00
• Washington DC: $129,300.00 - $206,900.00
• Illinois: $112,400.00 - $197,900.00
• New Jersey: $129,300.00 - $206,900.00
• Vermont: $112,400.00 - $179,900.00
• Ohio: $112,400.00 - $179,900.00
• Maine: $112,400.00 - $179,900.00
• Connecticut: $123,600.00 - $197,900.00
• Virginia: $112,400.00 - $179,900.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

you must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders.

Benefits

• Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
• New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
• Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
• Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
• All associates receive 11 paid holidays.
• Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
• Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
• Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
• Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
• Hired associates will be able to elect the purchase company stock during offering periods in June and December.
• You will be eligible for an annual incentive bonus based on individual and company performance.

About Bread Financial

At Bread Financial®, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial®(NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through ourco-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn. Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).

Diversity & Inclusion

The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E-Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at [e-mail].

Job Details

Job Family: Marketing Job Type: Regular