Senior Marketing Ops & Data Journeys Lead

AdsWizz; Virginia (MN); On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM in the United States is seeking a Senior Analyst, Marketing Operations to develop personalized, data-driven experiences that boost subscriber engagement across channels.

You will harness Salesforce Marketing Cloud and Salesforce Data Cloud to build audiences, automate journeys, and collaborate with cross-functional teams to translate business needs into scalable marketing solutions.

Qualifications

• 3+ years hands-on Salesforce Marketing Cloud experience including Journey Builder, Automation Studio, Contact Builder, and SQL.
• 1+ years Salesforce Data Cloud experience including audience creation and activation.
• Strong SQL skills with large relational datasets.
• Experience building customer segments and lifecycle campaigns.
• Certifications in Salesforce Marketing Cloud and/or Salesforce Data Cloud are a plus.

Responsibilities

• Build and maintain audiences and segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases.
• Validate audience counts, customer attributes, eligibility criteria, and activation readiness prior to deployment.
• Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media.
• Design and manage journeys including decision splits, and complex logic, and multi-channel experiences.
• Validate audience eligibility, personalization logic, and journey functionality through QA before deployment.
• Monitor journey performance and troubleshoot automation/data issues.
• Partner with marketing teams and cross-functional stakeholders to translate requirements into automated solutions.
• Help define dates, manage project timelines, and coordinate with stakeholders.

Skills

SFMC Expertise

SQL

Customer Data

Audience Segmentation

Journey Builder

Data Cloud

Problem Solving

Tools

SQL

Job description

SiriusXM in the United States is seeking a Senior Analyst, Marketing Operations to develop personalized, data-driven experiences that boost subscriber engagement across channels.

You will harness Salesforce Marketing Cloud and Salesforce Data Cloud to build audiences, automate journeys, and collaborate with cross-functional teams to translate business needs into scalable marketing solutions.