Senior Marketing Ops Analyst — SFMC & Data Cloud

Socket.dev; Georgia; On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop data-driven experiences that boost subscriber engagement across Salesforce Marketing Cloud and Salesforce Data Cloud. You’ll build audiences, automate journeys, and collaborate with marketing and cross-functional teams to translate business requirements into scalable solutions.

Ideal candidates have 3+ years in SFMC with Journey Builder, Automation Studio, and SQL, plus 1+ year in Data Cloud.

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience including Journey Builder, Automation Studio, Contact Builder and SQL.
• 1+ years of Salesforce Data Cloud (or another enterprise CDP) experience.
• Strong SQL skills and experience with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Understanding of customer identity resolution, data modeling, and audience governance.
• Experience troubleshooting complex marketing automation and data integration issues.
• Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus.
• Hands-on experience developing customer segmentation and lifecycle marketing.
• Strong problem-solving skills with ability to work across complex systems.
• Excellent communication skills, able to translate technical concepts for non-technical stakeholders.
• Experience with automation and AI tools such as chatGPT, Gemini, etc.
• Must have legal right to work in the U.S.

Responsibilities

• Audience Development & Segmentation: Build and maintain sophisticated audiences and segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases.
• Campaign Execution & Delivery: Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media ensuring on-time delivery, accuracy, and alignment with business goals.
• Automation & Journey Building: Design and manage journeys including decision splits, and complex logic, and multi-channel experiences.
• Quality Assurance & Post-Launch Monitoring: Validate audience eligibility, personalization logic, and journey functionality through comprehensive QA before deployment; monitor journey performance and troubleshoot issues.
• Stakeholder Collaboration: Partner with marketing teams and cross-functional stakeholders to translate business requirements into automated solutions.
• Project Coordination: Define dates, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• Operational Excellence: Document requirements, audience and journey logic, campaign configurations, and deployment processes; follow governance and QA practices and seek opportunities to automate.

Skills

SFMC expertise

Customer data

Analytical problem solving

SQL skills

Lifecycle campaigns

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop data-driven experiences that boost subscriber engagement across Salesforce Marketing Cloud and Salesforce Data Cloud. You’ll build audiences, automate journeys, and collaborate with marketing and cross-functional teams to translate business requirements into scalable solutions.

Ideal candidates have 3+ years in SFMC with Journey Builder, Automation Studio, and SQL, plus 1+ year in Data Cloud.