Senior Marketing Data Analyst — Remote (EST Hours)

Salt Digital Recruitment; New York (NY); On-site; USD 89,000 - 112,000; Full time

Job summary

Salt is seeking a Senior Data Analyst for a short-term contract (2-3 months) to interpret, visualize, and communicate performance insights that guide strategy and growth. The role focuses on social media analytics, dashboard creation, and data storytelling to inform marketing decisions.

The ideal candidate has 5+ years in marketing analytics, strong SQL and Tableau skills, and experience turning data into actionable insights while collaborating with cross-functional teams.

Qualifications

• 5+ years of experience in marketing analytics, preferably within an agency, eCommerce, or retail environment.
• Hands-on experience with SQL, Tableau (or similar platforms), and intermediate to advanced Excel/Google Sheets skills.
• Proven ability to interpret social media performance metrics and develop actionable insights.
• Strong understanding of forecasting methodologies and performance benchmarking.
• Exceptional attention to detail with the ability to turn data into clear, concise storytelling.
• A collaborative, curious, and proactive mindset—cross-functional collaboration and insight delivery.

Responsibilities

• Analyze Marketing Performance: measure and evaluate campaign performance across organic and paid social media.
• Build Dashboards & Reports: design and maintain reporting frameworks and visualizations using Tableau, Looker, or similar.
• Optimize & Forecast: forecast outcomes, test strategies, and recommend optimizations to drive ROI.
• Collaborate Cross-Functionally: work with creative, media, and strategy teams to drive data-informed decisions.
• Leverage Technical Tools: use SQL, Excel/Google Sheets, and visualization tools to clean and analyze large datasets.
• Stay Ahead of Trends: explore AI and automation in marketing analytics.

Skills

SQL

Tableau

Excel/Google Sheets

Looker

Tools

Looker

Other BI tools

Job description

Salt is seeking a Senior Data Analyst for a short-term contract (2-3 months) to interpret, visualize, and communicate performance insights that guide strategy and growth. The role focuses on social media analytics, dashboard creation, and data storytelling to inform marketing decisions.

The ideal candidate has 5+ years in marketing analytics, strong SQL and Tableau skills, and experience turning data into actionable insights while collaborating with cross-functional teams.