Senior Marketing Operations Leader - Remote

LeanScale, Inc.; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Fully remote work with equipment

Comprehensive medical plan

401K with company match

Dental & vision plans

HSA contributions

PTO/Holidays

Job summary

OnBoard is seeking a Sr. Manager, Marketing Operations to lead systems, processes, and a team that enables Marketing to plan and execute campaigns effectively.

You will own campaign and email operations, events, budget management, and the marketing tech stack, partnering across Demand Gen, Product Marketing, Growth, Finance, and Sales. This role demands hands-on leadership, strong cross-functional coordination, and the ability to drive standards, governance, and actionable improvements using

Qualifications

• Bachelor’s degree or equivalent relevant professional experience.

Responsibilities

• Own the integrated Marketing calendar and campaign intake, prioritization, resource coordination, dependency management, and launch-readiness processes.
• Oversee email and campaign operations, including audience segmentation, campaign builds, forms, landing pages, testing, deployment, tracking, and quality assurance.
• Lead the operational planning and delivery of trade shows, webinars, and digital events, including vendor coordination, logistics, registration, production readiness, lead processing, and follow-up.
• Maintain accurate visibility into Marketing budgets, commitments, invoices, accruals, forecasts, and actual spend; partner with Finance and budget owners on reconciliation and variance management.
• Oversee the Marketing technology stack, including platform administration, governance, utilization, vendor management, renewals, and capability planning.
• Establish data-governance standards for campaign setup, audience segmentation, forms, tracking, naming conventions, data capture, and system handoffs.
• Oversee Marketing’s role in lead-scoring and routing processes, partnering with Revenue Operations to monitor performance, resolve issues, and implement approved changes.
• Establish clear intake requirements, service levels, documentation, templates, and execution standards.
• Standardize workflows, identify operational risks and dependencies, and continuously improve execution quality and responsiveness.
• Identify and implement practical AI-enabled improvements that reduce manual work and improve workflow efficiency, documentation, quality assurance, and team productivity.
• Report on campaign delivery, team capacity, service levels, budget status, and other measures of operational performance.
• Lead and develop the Marketing Operations team by setting clear priorities, providing effective support, and reinforcing accountability.

Skills

Leadership

Campaign operations

Cross-functional collaboration

Budget management

Data governance

Process design

Communication

AI-enabled improvements

Project management

Education

Bachelor’s degree or equivalent experience

Tools

Marketo

Salesforce

6sense

Job description

OnBoard is seeking a Sr. Manager, Marketing Operations to lead systems, processes, and a team that enables Marketing to plan and execute campaigns effectively.

You will own campaign and email operations, events, budget management, and the marketing tech stack, partnering across Demand Gen, Product Marketing, Growth, Finance, and Sales. This role demands hands-on leadership, strong cross-functional coordination, and the ability to drive standards, governance, and actionable improvements using