Senior Marketing Ops Lead — Remote (SFDC & MarTech)

2x.marketing; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

2x.marketing is seeking a Senior Marketing Operations Specialist to drive marketing performance remotely in the United States. You will strategize, manage processes, and optimize data flows across CRM, marketing automation, and analytics platforms.

You will lead cross-functional initiatives, mentor junior specialists, and explore new tools to improve campaign effectiveness. A strong Salesforce background and experience with MarTech platforms are essential for success.

Qualifications

• 4+ years of relevant work experience or education in Marketing, Information Technology, Engineering, or a related field.
• Strong hands-on experience with Salesforce.com (CRM) is required, including experience supporting marketing, sales, or customer relationship management processes.
• Experience with MarTech and marketing automation platforms such as Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Claude, or similar tools is a strong advantage but not required.
• Nice to have: Certifications in Salesforce, Email Marketing, or Marketing Automation Platforms.

Responsibilities

• Perform operational strategizing and execution across marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Troubleshoot issues related to processes and workflows.
• Contribute to process changes and documentation efforts on workflows and processes.
• Provide leadership and mentorship for Marketing Operations Specialists and Associates.
• Able to pioneer usage of new technology tools/platforms and lead exploratory projects.
• Able to differentiate the other functions roles and responsibilities.

Tools

Salesforce.com (CRM)

Marketo

Eloqua

HubSpot

Salesforce Marketing Cloud

Claude

Job description

2x.marketing is seeking a Senior Marketing Operations Specialist to drive marketing performance remotely in the United States. You will strategize, manage processes, and optimize data flows across CRM, marketing automation, and analytics platforms.

You will lead cross-functional initiatives, mentor junior specialists, and explore new tools to improve campaign effectiveness. A strong Salesforce background and experience with MarTech platforms are essential for success.