Senior Marketing Operations Lead – Remote-First

TailorCare, Inc.; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

TailorCare, Inc. is seeking an experienced Senior Marketing Operations Manager to run and optimize the technology, workflows and processes that support marketing across our B2B and B2C audiences.

The Senior Manager of Marketing Operations will manage the administration, optimization and day‑to‑day execution of TailorCare's marketing technology stack, working to make sure platforms, data and workflows run smoothly and support the goals set by marketing leadership.

Qualifications

• 8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle.
• Acquisition: campaign operations, lead capture.
• Activation: onboarding and intake journeys, conversion from prospect to enrolled member.
• Retention and re-engagement: lifecycle triggers, next-best action logic, win-back and reactivation programs.
• Hands-on expertise with HubSpot, Customer.io or similar platforms.
• 3+ years managing a team in a fast-paced startup environment.
• Experience supporting AI-enabled marketing capabilities.
• Experience in healthcare or regulated industries preferred.

Responsibilities

• Marketing technology administration and optimization.
• HubSpot and Customer.io administration and configuration.
• Deliverability, consent management and operational compliance.
• UTM tagging standards and attribution reporting support across B2B and B2C.
• A/B and multivariate testing, including tooling, tracking setup and testing infrastructure.
• Omnichannel journey design and lifecycle orchestration support.
• Personalization deployment and AI-enabled content capabilities.
• Vendor coordination and agency support.

Skills

B2B and B2C marketing operations

Marketing automation

HubSpot

Customer.io

AI-enabled marketing

Team leadership

Lifecycle marketing

Tools

HubSpot

Customer.io

Salesforce integrations

Segment/CDPs

GA4

Job description

TailorCare, Inc. is seeking an experienced Senior Marketing Operations Manager to run and optimize the technology, workflows and processes that support marketing across our B2B and B2C audiences.

The Senior Manager of Marketing Operations will manage the administration, optimization and day‑to‑day execution of TailorCare's marketing technology stack, working to make sure platforms, data and workflows run smoothly and support the goals set by marketing leadership.