Remote Growth Marketing Operations Lead

Praxis, Inc.; United States; Remote; USD 108,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability insurance

401(k) match

Job summary

Paylocity is seeking a Marketing Operations Manager to optimize the inbound prospect experience and revenue-focused workflows. You’ll own HubSpot, drive AI-enhanced marketing experiences, and partner across teams to improve lead qualification and conversion.

The role emphasizes building scalable processes, diagnosing funnel issues, and delivering data-backed insights to cross-functional stakeholders while supporting remote work across the United States.

Qualifications

• 5+ years of experience in Marketing Operations, Revenue Operations, Growth Marketing, Demand Generation, or a related GTM systems role.
• Bachelor’s degree in Marketing, Business, Information Systems, Analytics, or a related field required.
• Hands-on experience administering marketing automation and CRM platforms such as HubSpot, Marketo, Pardot, Salesforce, or similar systems.
• Strong understanding of lead management, lead routing, lead scoring, lifecycle stages, funnel governance, SLA tracking, and SDR handoff processes.
• Experience building workflows, operational reporting inputs, and scalable processes that support demand generation and sales follow-up.
• Strong analytical and problem-solving skills, with the ability to translate business needs into scalable workflows, data requirements, and operational processes.
• Strong communication skills, with experience documenting processes, summarizing insights, and presenting recommendations to technical and non-technical stakeholders.

Responsibilities

• Improve the end-to-end inbound prospect experience across website forms, chat, nurture, scheduling, and SDR follow-up by identifying and removing friction between initial engagement and qualified sales conversations.
• Own Qualified as Paylocity’s agentic marketing and conversational AI platform, including administration, optimization, governance, and roadmap execution.
• Design, test, and optimize AI-driven marketing experiences that improve website engagement, inbound qualification, speed-to-lead, and meeting conversion.
• Support future inbound conversion programs, including self-serve scheduling, AI SDR, and other scalable ways to engage and convert prospects throughout the buyer journey.
• Serve as a primary owner and administrator for HubSpot, including platform strategy, governance, configuration, workflows, and data structure.
• Build, maintain, and improve marketing automation workflows that support demand capture, lead management, lifecycle programs, and operational reporting.
• Manage integrations and data flows across HubSpot, Salesforce, Qualified, Salesloft, ZoomInfo, webinar/event platforms, and other GTM systems in partnership with Sales Ops and Business Systems.
• Maintain roadmap priorities, documentation, stakeholder communication, and change management for key marketing operations initiatives.
• Build and optimize lead routing processes that help Sales and SDR teams prioritize high-intent demand and follow up efficiently.
• Maintain lead scoring models, suppression logic, lifecycle stages, routing rules, and SLA tracking.
• Ensure key lifecycle, source, campaign, routing, and conversion data is captured accurately across GTM systems to support lead flow, sync health, and operational visibility.
• Partner with Analytics, Demand Generation, and SDR teams to support funnel definitions, handoff processes, acceptance criteria, and reporting input
• Support webinar, event, PPL vendor, content syndication, paid media, and campaign lead flows, including imports, enrichment, attribution inputs, and sales activation.
• Manage third-party vendor integrations and operational processes to ensure lead source integrity and tracking accuracy.
• Support demand generation programs that improve conversion from lead to pipeline, including nurture, segmentation, account intelligence, and audience activation.
• Partner with Demand Generation and Campaign teams to ensure operational processes support accurate targeting, lead follow-up, and campaign measurement

Skills

Marketing Operations

Revenue Operations

Growth Marketing

Demand Generation

GTM Systems

Education

Bachelor's degree in Marketing, Business, Information Systems, Analytics

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Paylocity is seeking a Marketing Operations Manager to optimize the inbound prospect experience and revenue-focused workflows. You’ll own HubSpot, drive AI-enhanced marketing experiences, and partner across teams to improve lead qualification and conversion.

The role emphasizes building scalable processes, diagnosing funnel issues, and delivering data-backed insights to cross-functional stakeholders while supporting remote work across the United States.