Senior Marketing Operations Manager — Global, Data-Driven

Qadinc; Atlanta (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

QAD Inc. is seeking a Marketing Operations Manager to drive the efficiency and scalability of our marketing engine. You will own Marketo, collaborate with demand gen, digital, content, and regional teams, and act as a system administrator for the marketing tech stack.

You will work across global teams, manage data flows, and partner with IT on privacy and compliance while driving continuous improvement in marketing operations and analytics.

Qualifications

• 5+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment.
• Expert-level experience with Marketo and power user experience in Salesforce.
• Knowledge in LeanData, WordPress, Drift, and 6sense is a plus.
• Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics.
• Proficient in reporting and dashboard tools within Salesforce and Marketo.
• Familiarity with Google Analytics, UTM tracking, and digital performance metrics.

Responsibilities

• Own day-to-day management and optimization of Marketo, including email campaigns and lead lifecycle processing.
• Partner with stakeholders to support campaign execution with accurate audience segmentation, QA, testing, and tracking.
• Manage data flow across marketing and sales systems (Marketo, Salesforce, ZoomInfo, etc.).
• Establish campaign operations best practices and global consistency.
• Monitor data hygiene and enrichment workflows for marketing databases.

Skills

Marketo

Salesforce

Data analytics

Marketing dashboards

ABM

Project management

Cross-functional collaboration

LeanData

WordPress

Drift

6sense

Google Analytics

Tools

LeanData

WordPress

Drift

6sense

Google Analytics

ZoomInfo

Job description

QAD Inc. is seeking a Marketing Operations Manager to drive the efficiency and scalability of our marketing engine. You will own Marketo, collaborate with demand gen, digital, content, and regional teams, and act as a system administrator for the marketing tech stack.

You will work across global teams, manage data flows, and partner with IT on privacy and compliance while driving continuous improvement in marketing operations and analytics.