Senior Marketing Manager – GMC Trucks and Full-Size SUVs

GM; United States; Hybrid; USD 180,000 - 280,000; Full time

Job summary

GM is seeking a Senior Marketing Manager for GMC Trucks and Full-Size SUVs to lead the strategic lifecycle plan, including positioning, launches, and go-to-market initiatives. You will oversee several high-priority vehicle lines and direct a cross-functional team to optimize profitability through product, pricing, advertising, and retail strategy.

The role reports to the Global Marketing Director for Buick and GMC and requires strong leadership, analytics, and stakeholder collaboration to drive

Qualifications

• Bachelor's degree in marketing, business or related field required.
• 8+ years in divisional marketing, product marketing, branding, sales, or centers of expertise marketing.
• Ability to manage multiple projects and meet deadlines in a complex team environment.
• Occasional travel, some weekends, and irregular hours as needed.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Lead launch strategy for current programs and coordinate 4P from pre-launch to post-launch.
• Develop team to voice the customer and define target segments and vehicle positioning.
• Translate competitive insights into market strategy and tactics with data-driven mindset.
• Lead development of cohesive packaging, trim and pricing strategies for each model.
• Direct volume and mix recommendations through inventory and growth plans.
• Partner with Brand Strategy and Communications on messaging and storytelling to senior leaders.
• Coordinate Dealer and Field communications with Sales Operations and Regional teams.
• Lead a large team of Marketing Managers and Specialists through coaching and performance reviews.

Skills

Excel

PowerPoint

Multitasking

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

Job Description

As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to grow aggregate variable profit through winning vehicle strategies grounded in consumer and competitive insight. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana. This position reports to the Global Marketing Director for Buick and GMC.

What You'll Do:

• Lifecycle Management: Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.
• Target Customer Ownership: Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' functional, technical, and emotional needs.
• Industry and Competitive Insight: Guide your team to translate competitive opportunities and segment trends — current and future — into market strategy and tactics with a data-driven mindset.
• Packaging and Pricing: Lead development of cohesive, segment-appropriate packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.
• Supply and Mix Management: Direct your team to volume and mix recommendations through inventory analysis, customer/dealer insight and growth plans, partnering with Forecasting, Supply Planning and Order Fulfillment to execute.
• Messaging and Communication: Lead your team to partner with Brand Strategy, Communications and Performance Marketing on messaging strategy, ensuring accuracy across all communications, and lead storytelling to senior leaders.
• Dealer and Field Coordination: Lead development of regular Dealer and Field communication and engagement in partnership with Sales Operations and Regional Sales teams, keeping all critical partners informed and executing effectively at retail.
• Team Leadership: Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of strategy and building a high-performing team through coaching, performance reviews, and skill development.

Your Skills and Abilities (Required Qualifications):

• Bachelor's degree in marketing, business or related field.
• 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing.
• Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment.
• Occasional travel, including some weekends, and ability to occasionally work irregular hours.
• Proficiency in Microsoft Excel and PowerPoint.

What Will Give You A Competitive Edge (Preferred Qualifications):

• Experience leading a large team and building a positive, growth-oriented culture.
• Experience managing cross-functional relationships and negotiating skillfully.
• Demonstrated ability to effectively manage resources: time, material, support.
• Sound, strategic decision-making grounded in analysis, experience, and judgement.
• Excellent oral, written and presentation skills, including delivery to senior audiences.
• Proven ability to synthesize complex data into analytical and actionable insight.
• Understanding of the field sales organization and dealer network.

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