Senior Marketing Manager – Trucks & Full-Size SUVs (Hybrid)

General Motors Company; Warren (MI); Hybrid; USD 140,000 - 200,000; Full time

Job summary

The Senior Marketing Manager for GMC Trucks and Full-Size SUVs at General Motors Company will lead lifecycle strategies for Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana, steering positioning, launches, and GTM plans from pre-launch through post-launch.

You will work cross-functionally with Product Marketing, Pricing, Advertising, and Dealer teams to optimize pricing, incentives, packaging, and retail execution while building a high-performing team.

Qualifications

• Bachelor's degree in marketing, business or related field.
• 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing.
• Ability to work on multiple projects simultaneously and meet deadlines in a complex team environment.
• Occasional travel, including some weekends, and ability to occasionally work irregular hours.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Lifecycle Management: Lead launch strategy for current programs and coordinate the 4P plan from pre-launch through post-launch and beyond, partnering cross-functionally with Product Marketing on future program development.
• Target Customer Ownership: Develop your team to serve as the voice of the customer, grounding target customer definition and vehicle positioning in deep understanding of customers' functional, technical, and emotional needs.
• Industry and Competitive Insight: Guide your team to translate competitive opportunities and segment trends into market strategy and tactics with a data-driven mindset.
• Packaging and Pricing: Lead development of cohesive, segment-appropriate packaging, trim and pricing strategies for each model, balancing customer value and enterprise profit.
• Supply and Mix Management: Direct your team to volume and mix recommendations through inventory analysis, customer/dealer insight and growth plans, partnering with Forecasting, Supply Planning and Order Fulfillment to execute.
• Messaging and Communication: Lead your team to partner with Brand Strategy, Communications and Performance Marketing on messaging strategy, ensuring accuracy across all communications, and lead storytelling to senior leaders.
• Dealer and Field Coordination: Lead development of regular Dealer and Field communication and engagement in partnership with Sales Operations and Regional Sales teams, keeping all critical partners informed and executing effectively at retail.
• Team Leadership: Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of strategy and building a high-performing team through coaching, performance reviews, and skill development.

Skills

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in marketing, business or related field

Tools

Microsoft Excel

PowerPoint

Job description

The Senior Marketing Manager for GMC Trucks and Full-Size SUVs at General Motors Company will lead lifecycle strategies for Sierra LD, Sierra HD, Yukon/XL, Canyon, and Savana, steering positioning, launches, and GTM plans from pre-launch through post-launch.

You will work cross-functionally with Product Marketing, Pricing, Advertising, and Dealer teams to optimize pricing, incentives, packaging, and retail execution while building a high-performing team.