Senior Marketing Manager – Trucks & Full-Size SUVs

GM; United States; Hybrid; USD 180,000 - 280,000; Full time

Job summary

GM is seeking a Senior Marketing Manager for GMC Trucks and Full-Size SUVs to lead the strategic lifecycle plan, including positioning, launches, and go-to-market initiatives. You will oversee several high-priority vehicle lines and direct a cross-functional team to optimize profitability through product, pricing, advertising, and retail strategy.

The role reports to the Global Marketing Director for Buick and GMC and requires strong leadership, analytics, and stakeholder collaboration to drive

Qualifications

• Bachelor's degree in marketing, business or related field required.
• 8+ years in divisional marketing, product marketing, branding, sales, or centers of expertise marketing.
• Ability to manage multiple projects and meet deadlines in a complex team environment.
• Occasional travel, some weekends, and irregular hours as needed.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Lead launch strategy for current programs and coordinate 4P from pre-launch to post-launch.
• Develop team to voice the customer and define target segments and vehicle positioning.
• Translate competitive insights into market strategy and tactics with data-driven mindset.
• Lead development of cohesive packaging, trim and pricing strategies for each model.
• Direct volume and mix recommendations through inventory and growth plans.
• Partner with Brand Strategy and Communications on messaging and storytelling to senior leaders.
• Coordinate Dealer and Field communications with Sales Operations and Regional teams.
• Lead a large team of Marketing Managers and Specialists through coaching and performance reviews.

Skills

Excel

PowerPoint

Multitasking

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

GM is seeking a Senior Marketing Manager for GMC Trucks and Full-Size SUVs to lead the strategic lifecycle plan, including positioning, launches, and go-to-market initiatives. You will oversee several high-priority vehicle lines and direct a cross-functional team to optimize profitability through product, pricing, advertising, and retail strategy.

The role reports to the Global Marketing Director for Buick and GMC and requires strong leadership, analytics, and stakeholder collaboration to drive