Senior Marketing Manager (Strategic Partnerships)

Wealthfront; Iowa; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Lunch and snacks

Mentorship stipend

Caltrain pass

Wellness reimbursement

Parental leave (16 weeks)

Job summary

Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. You will own strategic focus areas, build roadmaps, and negotiate agreements to scale partner channels.

The role requires cross-functional collaboration with Product Marketing, Creative, Comms, DS, and Engineering to ensure brand alignment and compliant messaging. You will expand acquisition into new distribution sources, define data-driven strategies

Qualifications

• Proven track record building and scaling paid partnerships or affiliates.
• Ability to size opportunities and build business cases for partnerships.
• Experience negotiating commercial terms and payout models.

Responsibilities

• Define and execute the partnership roadmap aligned with growth targets.
• Identify and evaluate partner opportunities across affiliates and creators.
• Develop business cases, size opportunities, and advise on economics.
• Lead contract negotiations and onboarding, with compliant playbooks.
• Collaborate with Creative, Legal, Product Marketing, Comms, and Paid Marketing teams.
• Establish data-driven measurement and optimize campaigns end-to-end.
• Contribute to the marketing org's skillset and culture.

Skills

Partnerships

Negotiation

Performance marketing

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree or higher

Job description

• Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition
• In this high-impact role, you will take full ownership of defining strategic focus areas, building actionable roadmaps, developing business cases, negotiating agreements and scaling high-performing partner channels
• You will also expand Wealthfront’s acquisition strategy into new sources of distribution
• This role reports directly to a Director of Paid Marketing
• You’ll work closely with other members of the paid marketing team, and partners across the company in Product Marketing, Creative, Comms, DS and Engineering, among others
• Define Partnership Roadmap: Develop and execute a data-driven strategy aligned with overall growth targets and business objectives across affiliates, creators, and other emerging partnership models
• Identify & Evaluate Opportunities: Source and vet prospective partners, creators, affiliate platforms, and media publishers based on audience alignment, brand fit, and strategic business priorities
• Develop Business Case: Size new opportunities, evaluate partnership economics and acquisition potential, and develop clear recommendations on opportunities
• Relationship Management: lead contract negotiations & establish payout models. Build seamless onboarding workflows, briefing documents, creative guidelines, and compliance standards for all paid partners & cultivate long-term relationships with top-performing partners
• Cross-Functional collaboration with internal Creative, Legal, Product Marketing, Comms and Paid Marketing teams to ensure brand alignment, legal compliance (e.g., disclosure rules), and message consistency
• Data-Driven Optimization: Establish measurement frameworks to evaluate performance, regularly analyze campaign metrics to double down on winning channels and sunset underperforming deals, and socialize learnings internally. Drive flawless end-to-end execution
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Benefits

• Lunch and snacks on the house: Enjoy lunches, snacks, coffee and stipends to go out to lunch with coworkers.
• More tools in your toolbox: Join one of our affinity groups, attend leadership trainings and receive 1:1 mentorship. We give team members a quarterly learning stipend so we can all continue to grow and improve.
• Commuting made easy: We’re a short walk from the Palo Alto Caltrain and all employees receive a Caltrain pass. Our co-working space in San Francisco is great for days when you need to work from the city. An additional transportation stipend and relocation bonuses make getting to the office a breeze.
• Prioritize Wellness: Stay happy and healthy however you choose with our monthly wellness reimbursement. You define what wellness means for you — a massage, running sneakers, or dance classes? It’s your call.
• Work/life balance (no, really): We have flexible working hours, a discretionary time off policy and offer 16 weeks of paid parental leave (both parents). We work hard, but rejuvenate too.
• Your health matters: We provide comprehensive medical, dental and vision coverage for you and your family, including HSA contributions for high deductible plans.

We are looking for a proactive leader who thrives in fast-paced, ambiguous environments—someone who combines strategic vision with operational resourcefulness to drive net-new client growth while streamlining internal workflows 4+ years experience managing partnerships or affiliates, ideally with 2+ years hand-on experience, and a strong expertise in full-funnel marketing measurement Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required Bachelor’s degree or higher Experience structuring partnership economics, developing business cases and negotiating commercial agreements 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs Personal finance knowledge/experience is a big bonus, but not required Proven examples of impactful projects translating data into actionable insights and strategic recommendations