Director of Consumer Marketing

Remote; San Francisco (CA); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

401(k) & Employer Match

Work from anywhere

Health insurance & wellness benefits

Equity compensation

Generous parental leave

Unlimited vacation

Company offsites

Unlimited access to financial advisors

Job summary

Addition Wealth is seeking a Consumer Marketing Manager to own end-user engagement across the ecosystem. You will bridge product, brand, and users, ensuring they stay informed, engaged, and derive value from the platform over time.

This hands-on, builder role reports to the CMO and collaborates with Product, Growth, and Client Success to design multi-channel campaigns, lifecycle emails, and offline tactics that drive activation and retention.

Qualifications

• 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company.
• Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter.
• Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding.
• Expertise leveraging data to drive engagement and conversion.
• Proven experience planning and running multi-channel campaigns.
• Experience with direct mail or other offline/owned channels a strong plus.
• Comfort working cross-functionally with Product, Growth, and Client Success teams.
• Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions.
• Excellent written communication skills; able to write and edit consumer-facing copy.
• Experience marketing to end users within a white-label or B2B2C model is a plus.
• A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats.

Responsibilities

• Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels.
• Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis.
• Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans.
• Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows.
• Develop and test offline tactics as part of an integrated engagement strategy.
• Segment and target end users based on behavior, product usage, and lifecycle stage.
• Report regularly to the CMO on campaign performance, engagement metrics, and program impact.
• Continuously test, measure, and optimize tactics to improve engagement and retention outcomes.
• Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements.

Skills

Consumer marketing

Fintech experience

Campaign management

Data-driven marketing

Cross-functional collaboration

AI tools

Direct mail

Multi-channel campaigns

Job description

Overview

At Addition Wealth, we’re on a mission to redefine financial health by making personalized financial expertise inclusive and accessible to everyone. Through innovative technology and meaningful partnerships with leading companies and financial institutions, we empower individuals with robust digital tools, a comprehensive knowledge center, and access to top financial professionals to confidently navigate life’s financial decisions. Our work not only reduces stress and improves productivity but transforms how people think about and manage their money.

We’re not just another financial wellness platform. We are pioneering a revolution in how individuals make financial decisions—leveraging technology to create seamless, impactful, and life-changing experiences. At Addition Wealth, you’ll have the opportunity to solve complex challenges, push the boundaries of what’s possible, and create tools that truly make a difference.

Our impact has been recognized globally. Backed by top fintech VCs including Barclays, Anthemis, and Nyca, Addition Wealth has been named one of Business Insider’s 54 Promising Fintech Companies to Watch, honored with UBS’ Female Founder Award 2023, and selected as a World Economic Forum Top Innovator. We’ve also been featured in Bloomberg, TechCrunch, Insider, Forbes, and other leading publications. Together, we’re building something extraordinary—and we’re just getting started.

About the Role

We're hiring a Consumer Marketing Manager to own end-user engagement across the Addition Wealth ecosystem. You'll be the connective tissue between our product, brand, and the people with access to our platform, responsible for keeping users informed, engaged, and getting value from the product over time. This is a hands-on, builder role for someone who wants to own a channel mix end-to-end and see the direct impact of their work on usage and retention.

You'll report directly to the CMO and work closely with Product, Growth, and Client Success.

What You'll Do

• Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels

• Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis

• Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans

• Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows

• Develop and test offline tactics as part of an integrated engagement strategy

• Segment and target end users based on behavior, product usage, and lifecycle stage

• Report regularly to the CMO on campaign performance, engagement metrics, and program impact

• Continuously test, measure, and optimize tactics to improve engagement and retention outcomes

• Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements

What You'll Bring

• 5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company

• Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter

• Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding

• Expertise leveraging data to drive engagement and conversion

• Proven experience planning and running multi-channel campaigns

• Experience with direct mail or other offline/owned channels a strong plus

• Comfort working cross-functionally with Product, Growth, and Client Success teams

• Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions

• Excellent written communication skills; able to write and edit consumer-facing copy

• Experience marketing to end users within a white-label or B2B2C model is a plus

• A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats

Perks and Benefits

• Competitive salary

• 401(k) & Employer Match

• Work from anywhere

• Health insurance & wellness benefits

• Equity compensation

• Generous parental leave

• Unlimited vacation

• Company offsites

• Unlimited access to financial professionals