Senior Growth & Partnerships Manager

Wealthfront; Palo Alto (CA); On-site; USD 148,000 - 163,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

ESPP

Paid time off

Parental leave

Wellness reimbursement

Professional development

Investing discount

Job summary

Wealthfront seeks an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. You will own strategic focus areas, roadmaps, business cases, negotiations, and scale partner channels, expanding Wealthfront's distribution.

You will lead cross-functional collaboration with Product Marketing, Creative, Comms, DS and Engineering; drive data-driven optimization, measure performance, and nurture top partnerships while streamlining internal

Qualifications

• Bachelor's degree or higher.
• 6+ years of experience across strategic partnerships, business development, growth marketing or customer acquisition in a B2C environment with demonstrated success of scaling programs.
• 4+ years experience managing partnerships or affiliates with hands-on experience and strong expertise in full-funnel marketing measurement.
• Experience structuring partnership economics, developing business cases and negotiating commercial agreements.
• Proven examples of translating data into actionable insights and strategic recommendations.
• Knowledge of personal finance is a bonus but not required, with awareness of compliance in financial services as a plus.

Responsibilities

• Define Partnership Roadmap: Develop and execute a data-driven strategy across affiliates, creators, and other partnership models.
• Identify & evaluate opportunities with prospective partners, platforms, and media publishers.
• Develop Business Case: Size opportunities, evaluate economics and acquisition potential, and provide recommendations.
• Relationship Management: lead contract negotiations, payout models, onboarding workflows, and partner relations.
• Cross-Functional collaboration with Creative, Legal, Product Marketing, Comms and Paid Marketing for brand alignment and compliance.
• Data-Driven Optimization: establish measurement frameworks, analyze campaign metrics, and optimize channels and deals.
• Help build the marketing org’s skillset and foster a culture of excellence.

Skills

Strategic partnerships

Business development

Growth marketing

Customer acquisition

Full-funnel marketing

Negotiation

Education

Bachelor's degree or higher

Job description

Wealthfront seeks an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. You will own strategic focus areas, roadmaps, business cases, negotiations, and scale partner channels, expanding Wealthfront's distribution.

You will lead cross-functional collaboration with Product Marketing, Creative, Comms, DS and Engineering; drive data-driven optimization, measure performance, and nurture top partnerships while streamlining internal