Senior Partnerships Marketing Lead

Wealthfront; Oregon; On-site; USD 148,000 - 163,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) match

ESPP

Generous time off

Parental leave

Wellness reimbursements

Professional development

Employee investing discount

Job summary

Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. You will own strategic focus, roadmaps, business cases, and negotiations to scale partner channels and expand distribution.

You’ll lead data-driven optimization and collaborate with Creative, Product Marketing, and Engineering to ensure brand and regulatory compliance, driving net-new client growth while improving internal workflows.

Qualifications

• Bachelor's degree or higher in a relevant field.
• 6+ years of experience across partnerships, business development, growth marketing or customer acquisition.
• 4+ years managing partnerships or affiliates with hands-on experience.
• Experience in structuring partnership economics and negotiating commercial agreements.
• Proven ability to translate data into actionable insights and strategic recommendations.
• Knowledge of compliance considerations within financial services is a plus.

Responsibilities

• Define Partnership Roadmap: Develop and execute a data-driven strategy across affiliates, creators, and emerging partnership models.
• Identify & Evaluate Opportunities: Source and vet partners, creators, affiliate platforms, and media publishers.
• Develop Business Case: Size opportunities, evaluate economics and acquisition potential, and advise on opportunities.
• Relationship Management: lead contract negotiations and payout models, onboarding workflows and guidelines.
• Cross-Functional collaboration with Legal, Product Marketing, Comms and Paid Marketing to ensure brand alignment and compliance.
• Data-Driven Optimization: establish measurement frameworks and analyze campaign metrics to improve performance.
• Help build the marketing org’s skillset and foster a culture of excellence.

Skills

Partnerships

Business development

Growth marketing

Customer acquisition

Full-funnel marketing measurement

Negotiation

Strategic planning

Data-driven decision making

Education

Bachelor's degree or higher

Job description

Wealthfront is seeking an experienced Senior Marketing Manager to elevate our paid partnerships strategy and accelerate customer acquisition. You will own strategic focus, roadmaps, business cases, and negotiations to scale partner channels and expand distribution.

You’ll lead data-driven optimization and collaborate with Creative, Product Marketing, and Engineering to ensure brand and regulatory compliance, driving net-new client growth while improving internal workflows.