Client Engagement Marketing Strategy, Senior Associate

Testing Site - JPMC; New York (NY); On-site; USD 95,000 - 135,000; Full time

Job summary

Testing Site - JPMC in New York seeks a Senior Associate to lead Client Engagement Marketing Strategy for Wealth Management, driving ongoing client engagement with multi-channel touchpoints and insights-driven decisions.

You will partner across teams to launch initiatives, craft strategic briefs, and translate analytics into optimized marketing tactics, while delivering real results and continuous improvement.

Qualifications

• Bachelor's degree required.
• 4+ years of professional marketing experience.
• Excellent problem-solving, analytical and critical thinking skills.
• Strong communication and presentation skills with PowerPoint proficiency.

Responsibilities

• Develop and implement ongoing lifecycle triggers, engaging with clients during the most critical moments
• Optimize how to engage with clients digital on an ongoing basis
• Uncover new insights and hypothesis to test and iterate on existing strategies
• Collaborate closely with the Communications team to effectively engage clients during periods of market volatility or significant market events
• Partner across product marketing, product and campaign delivery to launch key initiatives across multiple lines of businesses
• Develop strategic briefs and be a champion for the creative-ensuring your campaigns launch flawlessly
• Synthesize ongoing analytic insights that inform optimizations of marketing tactics
• Commission research and strategize with creative experts to execute high-quality campaign creative, working with both internal teams and external agencies
• Collaborate with diverse cross functional teams including creatives, content, product, technology, analytics, field strategy, and the Advisors
• Create executive level presentations to gain alignment and support of key stakeholders
• Implement streamlined and automated processes to improve efficiency in how we work

Skills

Project management

Analytical thinking

Communication skills

PowerPoint

B2C marketing

Financial Services experience

Strategy development

Content personalization

Education

Bachelor's Degree

Job description

You're customer obsessed and thrive in a fast paced environment with a start-up feel, but benefit from the resources and strong brand reputation of a large stable company. You're looking for are a highly-collaborative team with an entrepreneurial spirit. The mission? Empower Wealth Management clients to achieve their goals-- fostering loyalty, expanding share of wallet, and ensuring satisfaction by making investing accessible and supporting clients throughout their investing journey.

Job Summary

As a Senior Associate of Client Engagement Marketing Strategy, on the Wealth Management Client Engagement marketing team, you will help drive ongoing engagement with existing clients. You will curate thoughtful and strategic multi-channel touch points rooted in insights. Your team mentality will help you build strong partnerships across the organization, yet you have a proactive and innovative mindset that will shine as you navigate challenges and seizing opportunities to break new ground. You are driven by curiosity and have a passion for continuous improvement, with a proven track record of delivering results

Job Responsibilities

• Develop and implement ongoing lifecycle triggers, engaging with clients during the most critical moments
• Optimize how to engage with clients digital on an ongoing basis
• Uncover new insights and hypothesis to test and iterate on existing strategies
• Collaborate closely with the Communications team to effectively engage clients during periods of market volatility or significant market events
• Partner across product marketing, product and campaign delivery to launch key initiatives across multiple lines of businesses
• Develop strategic briefs and be a champion for the creative-ensuring your campaigns launch flawlessly
• Synthesize ongoing analytic insights that inform optimizations of marketing tactics
• Commission research and strategize with creative experts to execute high-quality campaign creative, working with both internal teams and external agencies
• Collaborate with diverse cross functional teams including creatives, content, product, technology, analytics, field strategy, and the Advisors
• Create executive level presentations to gain alignment and support of key stakeholders
• Implement streamlined and automated processes to improve efficiency in how we work

Required Qualifications, capabilities, and skills

• Bachelor's Degree
• 4+ years of professional marketing experience
• Highly organized with strong project management skills with attention to detail
• Proven problem-solving, analytical and critical thinking skills
• Strong communication and presentation skills - highly proficient in PowerPoint
• B2C marketing, preferably in Financial Services
• Experience in strategy: engagement, customer loyalty, retention or product marketing
• Delivering real-time personalized & dynamic content with proven business results

Preferred qualifications, capabilities and skills

• B2C marketing, preferably in Financial Services
• Experience in strategy: engagement, customer loyalty, retention or product marketing
• Delivering real-time personalized & dynamic content with proven business results