Senior Marketing Manager, B2B Tech & Growth

Boston Engineering; Waltham (MA); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Job summary

Boston Engineering, based in Waltham, MA, seeks a Senior Marketing Manager to lead the company’s demand generation, digital marketing, and content initiatives. The role partners with the VP, Client Services and Growth and external agencies to shape and execute GTM strategies across medical, commercial, and defense markets.

You will own the marketing playbook, strengthen the brand, and drive campaigns, content development, and lead generation programs that align with sales objectives.

Qualifications

• 7+ years of B2B marketing experience in engineering, technology, or product development.
• Proven ability to develop and execute marketing strategy end-to-end.
• Strong written and verbal communication for technical audiences.
• Experience measuring marketing impact with KPIs and analytics.

Responsibilities

• Partner with VP, Client Services and Growth and external agencies to shape and execute go-to-market strategies across medical, commercial, and defense markets.
• Develop and evolve Boston Engineering's value proposition, messaging, and market positioning.
• Monitor industry trends and competitive activity to identify opportunities and inform priorities.
• Own the Boston Engineering brand and ensure consistent messaging at all touchpoints (website, social, sales collateral, events).
• Establish, implement, and monitor marketing KPIs to measure performance and business impact.

Skills

B2B marketing experience

Strategic marketing planning

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

HubSpot

Salesforce

WordPress

Job description

Boston Engineering, based in Waltham, MA, seeks a Senior Marketing Manager to lead the company’s demand generation, digital marketing, and content initiatives. The role partners with the VP, Client Services and Growth and external agencies to shape and execute GTM strategies across medical, commercial, and defense markets.

You will own the marketing playbook, strengthen the brand, and drive campaigns, content development, and lead generation programs that align with sales objectives.