Marketing Manager

GTM Talent LLC; Dallas (TX); On-site; USD 110,000 - 120,000; Full time

Job summary

GTM Talent is partnering with a growing B2B technology solutions company to hire a hands-on Marketing Manager in Dallas, TX. You will develop the strategy, execute campaigns, manage marketing technology, and work closely with Sales to turn activity into qualified opportunities and revenue.

This role offers direct exposure to senior leadership, significant ownership of the marketing function, and the chance to introduce new tools and processes as the business grows.

Qualifications

• 4+ years of hands-on B2B demand generation or growth marketing with proven pipeline impact.
• Direct experience managing email campaigns, automation, CRM-driven campaigns, and reporting.
• Experience partnering with sales on lead qualification and follow-up processes.

Responsibilities

• Develop and execute B2B demand-generation campaigns across email, digital ads, social media, and more.
• Own day-to-day operation and optimization of marketing and sales technology platforms.
• Collaborate with Sales to identify target accounts, develop prospect lists, and route opportunities.
• Leverage NetSuite, Salesloft, and ZoomInfo to support prospecting and pipeline development.
• Create marketing automation, segmentation, and lead-nurturing programs to improve conversions.
• Track campaign performance from engagement to revenue contribution.

Skills

B2B demand generation

Marketing technology execution

Sales & marketing alignment

Tools

NetSuite

Salesloft

ZoomInfo

Job description

Demand Generation | Marketing Technology | Sales Enablement

Compensation: $110,000–$120,000 Total On-Target Earnings (OTE)

Employment: Full-Time

The Opportunity

GTM Talent is recruiting on behalf of a growing, privately held B2B technology solutions company serving commercial and government customers.

Looking for more latitude, greater responsibility, and better compensation?

This is a ground-floor opportunity to help build and shape the marketing function at a company with an established sales organization and ambitious growth plans.

We're looking for a hands-on Marketing Manager who can develop the strategy, execute campaigns, manage the technology, and work closely with Sales to turn marketing activity into qualified opportunities and revenue.

You’ll have direct exposure to senior leadership, significant ownership of the marketing function, and the opportunity to introduce new ideas, tools, and processes as the business grows.

This isn't a role for someone who wants to manage agencies and review reports all day. We want someone who enjoys rolling up their sleeves, making things happen, and seeing the results.

Minimum Qualifications — Required

Candidates must meet the following three requirements:

• B2B Demand Generation: At least 4 years of hands-on experience in B2B demand generation, growth marketing, or performance marketing, with demonstrated success generating qualified sales leads and pipeline.
• Marketing Technology & Execution: Direct experience managing and executing email campaigns, marketing automation, CRM-driven campaigns, prospect segmentation, and campaign performance reporting.
• Sales & Marketing Alignment: Demonstrated experience working directly with sales teams on lead qualification, lead distribution, sales outreach, follow-up processes, and measuring lead-to-opportunity conversion.

What You’ll Do

• Develop and execute B2B demand-generation campaigns across email, digital advertising, social media, and other channels.
• Own the day-to-day operation and optimization of marketing and sales technology platforms.
• Work closely with Sales to identify target accounts, develop prospect lists, qualify leads, and ensure opportunities are routed to the appropriate salespeople.
• Use tools such as NetSuite, Salesloft, and ZoomInfo to support prospecting, campaign execution, CRM data quality, and pipeline development.
• Develop marketing automation, segmentation, and lead-nurturing programs that improve conversion rates.
• Track campaign performance from initial engagement through qualified pipeline and revenue contribution.
• Manage external agencies and vendors where appropriate, while maintaining hands-on responsibility for execution.
• Leverage AI tools to improve content development, targeting, personalization, and marketing productivity.
• Partner directly with company leadership to develop marketing priorities and improve the overall go-to-market process.

Additional Experience We’d Value

• Experience marketing B2B technology products or services, particularly IT services, telecommunications, networking, cloud, cybersecurity, or related markets.
• Familiarity with federal government customers, federal contractors, or the federal procurement environment.
• Hands-on experience with NetSuite, Salesloft, and ZoomInfo, or comparable CRM, sales engagement, and data platforms.
• Agency Management: Experience managing digital marketing agencies or external partners, including setting performance expectations, overseeing budgets, and holding partners accountable for measurable results.
• Performance Marketing: Hands-on experience with paid search, paid social, digital advertising, and other demand-generation channels, with a focus on cost per lead, conversion rates, pipeline contribution, and ROI.
• Testing & Optimization: Experience designing and running A/B tests across messaging, creative, landing pages, audiences, and campaigns, using performance data to continuously improve results.
• Comfort working in an entrepreneurial environment where priorities evolve and individuals take ownership beyond their formal job descriptions.

Why Consider This Opportunity? More latitude. More responsibility. Greater opportunity.

This is a chance to move beyond a narrowly defined marketing position and play a meaningful role in building a company's growth engine.

• Significant ownership of marketing strategy, technology, and execution.
• Direct access to senior leadership and the ability to influence business decisions.
• The opportunity to build programs and processes rather than simply maintain existing ones.
• A close partnership with Sales, where your contributions have a measurable impact on revenue.
• Room to grow professionally as the business expands.
• Competitive total on-target earnings of $100,000–$120,000.

We’re interested in candidates who are resourceful, commercially minded, comfortable with technology, and motivated by the opportunity to help build something.

GTM Talent and our clients do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, veteran or military status, marital status, or any other characteristic protected by applicable law. We welcome qualified applicants from all backgrounds.