Senior Marketing Manager

SmartRecruiters, Inc.; Waltham (MA); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Job summary

Boston Engineering, headquartered in Waltham, MA, seeks a Senior Marketing Manager to lead our corporate marketing function. You will own strategy, branding, and demand generation, reporting to the VP of Client Services and Growth.

This hands-on role requires executing campaigns, managing vendors, and scaling marketing programs for medical, commercial, and defense markets. The ideal candidate has 7+ years in B2B marketing, a BA/BS, strong analytics, and experience with Salesforce, HubSpot, and

Qualifications

• 7+ years of experience in marketing and communications within B2B professional services.
• Experience developing marketing strategy while also executing programs.
• Strong analytical skills to measure marketing effectiveness.

Responsibilities

• Develop and lead marketing strategy, brand, and positioning for multiple markets.
• Create and manage demand generation programs in partnership with sales.
• Coordinate external vendors and manage the corporate website and content assets.
• Plan trade shows, conferences, webinars, and customer events.
• Provide sales enablement tools and collateral to the sales team.
• Drive account-based marketing initiatives with a data-driven approach.

Skills

Marketing strategy

Brand management

Data analytics

Independent work

Digital marketing

Sales enablement

Education

BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts

Tools

Salesforce

HubSpot

WordPress

Job description

Boston Engineering is where innovative ideas become real-world technologies. Headquartered in Waltham, Massachusetts,we'vespent more than 30 years partnering with commercial and government clients to solve complex engineering challenges and bring breakthrough products to market. From advanced robotics and autonomous systems to medical devices, digital solutions, defense technologies, and industrial automation, our teams work on meaningful projects that push the boundaries ofwhat'spossible.

Job Description

We areseeking a Senior MarketingManager at our corporate HQ in Waltham, MA. This position will report to the VP of Client Services and Growth.Thisis ahands-on role for someonewho will be the company's sole marketing professional.This is apositionfor someonewho enjoys bothcontributing todeveloping strategy androlling up their sleevesand executing action plans.Thisperson will havethe opportunity to build and scale Boston Engineering's marketing function as the company continues to grow.The ideal candidate iscomfortableowningexecution today and has the potential to lead a team, as their individual efforts drive growth for the organization.Success in this role depends on the ability to prioritize high-impact activities,leverageexternal partners effectively, and balance strategic initiatives with hands-on execution.

• The Marketing Manager will play an integral role on our team, including
• Marketing Strategy, Brand & Positioning
• Liaison with the VP of Client Services and Growth and our marketing agency to helpshape the company's go-to-market strategy across the medical, commercial, and defense markets
• Monitor industry trends, customer needs, and competitor activity to identify opportunities to inform refinement requirements
• Refine and evolve the company's value proposition, messaging, and positioning as required
• Own the Boston Engineering brand and ensure consistency across all customer touchpoints, including the website, marketing collateral, presentations, proposals, social media, email marketing, events, sales enablement materials, customer communications, and all other brand assets
• Own implementation of marketing KPIs and monitoring of progress

Demand Generation

• Own tracking of campaign performance and continuously improving marketing effectiveness using data and analytics
• Create and optimize lead generation programs in partnership with the sales organization
• Develop and execute integrated marketing campaigns that generate qualified opportunities
• Produce and coordinate marketing content across multiple channels.
• Draft web content and sales collateral
• Develop compelling content that communicates technical capabilities to executive and engineering audiences
• Manage digital marketing including SEO, AEO, paid media, email marketing, social media, and content marketing.
• Support thought leadership initiatives including articles, presentations, webinars, and conference speaking opportunities.
• Lead social media initiatives
• Collaborate on white papers and related thought leadership
• Support employee/internal communications

Marketing Execution

• Coordinate external vendors including designers, writers, digital agencies, and printers when needed. Liaison with our marketing agency
• Manage and maintain the corporate website.
• Plan and execute trade shows, conferences, webinars, and customer events.
• Manage the marketing budget and prioritize investments for maximum business impact.
• Manage trade show and event logistics
• Maintain our customer relationship management (CRM) database – HubSpot and Salesforce
• Ensure sales teams have current messaging, competitive intelligence, and marketing resources by developing collateral and sales enablement publications
• Create sales collateral including presentations, case studies, capability statements, brochures, and proposal support materials
• Partner closely with the sales team to develop account-based marketing initiatives

Qualifications

• 7+ years of experience in marketing and communications within B2B professional services, preferably engineering or product development
• BA/BS degree in marketing, business, graphic design, engineering, data science, or liberal arts
• Strong analytical skills with the ability to measure marketing effectiveness and make data-driven decisions
• Highly organized, self-directed, and comfortable working independently
• Experience developing marketing strategy while also personally executing marketing programs
• Strong understanding of industrial, technology, engineering services, or B2B technical marketing
• Experience with digital marketing, content development, CRM systems, marketing automation, and website management, including Salesforce, HubSpot, and WordPress. And social media platforms
• AEO and SEO competency
• Ability to juggle multiple projects simultaneously and get things done

Additional Information

Employment Type

Full-time Role

Reports to

VP of Client Services and Growth

Location

Office-based in Waltham, MA

Relocation

Relocation assistance is not provided for this role

Salary Range

The base salary range for this position is $100,000- $125,000 annually, commensurate with experience and qualifications. The final offer amount will be determined by factors such as the candidate’s education, experience, and skills. A comprehensive benefits package, including health insurance, 401(k) match, and paid time off, is also provided.

At Boston Engineering, you can grow in the direction YOU want. Subject matter depth, project management, sales, technical expert, you choose where you want your path to go. Through our mentoring program, hands-on training, and experienced leaders, you can explore what direction is best for you. Your future at Boston Engineering is in your hands!

Boston Engineering offers a full employee benefits plan, including a matching 401(k), in an open, energetic working environment that fosters strong client relationships and an entrepreneurial team spirit.

This role is restricted to US persons (i.e., US citizens, permanent residents, and other protected individuals under the Immigration and Naturalization Act, 8 USC 1324b(a)(3)) due to access to export-controlled technology. Boston Engineering will require proof of status prior to employment.

**Your application will not be considered complete without a submitted writing sample.**

All your information will be kept confidential according to EEO guidelines.