Senior Marketing Manager - B2B Publishing

Marketing Talent | Publishing, Events & Tech Recruitment; New York (NY); Hybrid; USD 126,000 - 154,000; Full time

Job summary

Marketing Talent | Publishing, Events & Tech Recruitment seeks a Senior Marketing Manager for B2B Financial Publishing in New York City. This hybrid role offers a competitive salary up to $140k plus a 10% bonus.

The ideal candidate will have over five years of B2B marketing experience, particularly in publishing. Responsibilities include developing marketing strategies and managing a small team to drive customer acquisition and retention.

Strong analytical skills, leadership experience, and proficiency in digital marketing tools are essential. Apply now for exciting career progression opportunities!

Qualifications

• 5+ years of B2B marketing experience within publishing, subscriptions, events, or market intelligence products.
• Proven experience in managing marketing teams.
• Strong skills in customer data analytics and email, social, PPC strategies.

Responsibilities

• Own marketing strategy for subscriptions, networks, events, and sponsorships.
• Develop audience insights and growth opportunities.
• Design and execute quarterly marketing campaigns.

Skills

B2B marketing experience

Managing marketing teams

Customer data analytics

SEO principles

Analytics tools (Google Analytics)

Campaign management systems (Pardot, Marketo)

CRM experience (Salesforce)

Performance optimization

MS Office and advanced Excel

Excellent communication skills

Job description

Senior Marketing Manager – B2B Financial Publishing - New York City

To $140k Basic + 10% Bonus & Superb Benefits (hybrid)

3 days in New York City office per week (Mon, Tues, Weds)

*You must have at least 5 years' B2B Marketing experience within Publishing, subscriptions, events, and/or market intelligence products to be considered for this role*

This is an exciting opportunity to join a market leader in B2B publishing, events and information products as a Senior Marketing Manager. Working with the Marketing Director, you will help develop and deliver the marketing strategy across a portfolio of B2B subscription news & intelligence products, events, membership and client marketing solutions.

Managing a small team of marketers, you will create the marketing strategy and execute campaigns to generate customer acquisition, growth and retention across the portfolio.

Your experience

• 5+ years B2B subscriptions / events / publishing / information services / SaaS marketing experience
• Proven experience of building and managing marketing small teams
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

What You’ll Do

Own marketing strategy for a portfolio spanning subscriptions, networks, events, and sponsorships.

Develop deep audience insights and identify untapped growth opportunities.

Partner with Product and Events teams to launch new offerings.

Design quarterly campaigns across the customer journey—acquisition through renewal.

Execution

• Build sophisticated programs: nurturing, account expansion, and ABM for high-value accounts.
• Leverage email, social, PPC, events, content, and advertising to drive pipeline.
• Create compelling, benefit-driven messaging that cuts through the noise.
• Optimize marketing tech stack (Marketo, CRM, web platforms) for maximum impact.

Leadership

• Lead and develop a small team of marketers.
• Manage budgets strategically, maximizing ROI.
• Deliver actionable performance insights that drive continuous improvement.

What Success Looks Like

• New customer acquisition from target markets.
• Account expansion through cross-sell and upsell.
• Strong engagement, retention, and customer satisfaction metrics.
• Marketing-influenced revenue with clear ROI.

This is a fantastic opportunity to join a leading B2B financial information provider and comes with superb career progression opportunities. Apply now!