Senior Marketing Specialist

TalentStack; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

401(k) with company match

Medical, dental and vision coverage

Paid time off

Parental leave

Wellbeing stipend

Commuter benefits

Professional development and tuition"

Job summary

TalentStack is hiring a Senior Marketing Specialist – Growth in New York City to own hands-on email marketing and paid acquisition within a fast-growing B2B SaaS environment. You’ll lead pipeline generation and demand capture with HubSpot, Google Ads, and LinkedIn Ads.

You’ll collaborate with Demand Gen, Content, Product Marketing and Revenue Operations to optimise campaigns, improve lead quality, and drive commercial impact in a hybrid in-office setting.

Qualifications

• 4 years of hands-on paid acquisition or growth marketing experience.
• Experience within B2B SaaS or a strong B2B performance marketing agency background.
• Strong practical knowledge of Google Ads and LinkedIn Ads.
• Strong HubSpot experience, including segmentation, forms, sequences, smart content and reporting.
• Demonstrable experience building and optimising both email and paid campaigns.
• Strong understanding of conversion, pipeline creation and lead quality.
• Experience working within longer, multi-stakeholder enterprise buying cycles.

Responsibilities

• Own email marketing campaigns end-to-end through HubSpot.
• Build audience segmentation, personalisation and targeting strategies.
• Develop and optimise campaign copy alongside the Content team.
• Manage campaign QA, deployment and reporting.
• Run structured experiments across subject lines, messaging, CTAs and personalisation.
• Maintain strong database hygiene and email deliverability.
• Analyse results and turn campaign learnings into repeatable best practices.
• Manage paid campaigns across Google Ads and LinkedIn Ads.
• Test additional channels including Reddit, G2 and emerging paid platforms.
• Build targeting and retargeting audiences alongside Demand Generation.
• Turn existing content into compelling paid campaign assets.
• Brief and direct creative assets, including short-form video where required.
• Launch, monitor and continuously optimise campaigns against performance.
• Own conversion tracking, bidding strategy and attribution reporting.

Skills

Paid acquisition

Growth marketing

Google Ads

LinkedIn Ads

HubSpot

Email marketing

Campaign optimization

Cross-functional collaboration

Analytics

Tools

HubSpot

Job description

Senior Marketing Specialist – Growth

Location: New York City, hybrid

Working pattern: 2-3 days per week in office

Salary: $100,000-$130,000 base bonus, dependent on experience

Employment: Full time

The Opportunity

We’re working with a growing B2B SaaS business operating within the enterprise LegalTech market as they hire a Senior Marketing Specialist focused on growth.

This is a hands-on performance marketing role responsible for two key growth channels: email marketing and paid acquisition.

You’ll own the execution of campaigns rather than managing agencies or directing others to build them, working closely with Demand Generation, Content, Product Marketing and Revenue Operations.

The focus is firmly on pipeline generation, lead quality and commercial impact, rather than impressions or vanity metrics.

What You’ll Be Doing

Email & Lifecycle Marketing

• Own email marketing campaigns end-to-end through HubSpot
• Build audience segmentation, personalisation and targeting strategies
• Develop and optimise campaign copy alongside the Content team
• Manage campaign QA, deployment and reporting
• Run structured experiments across subject lines, messaging, CTAs and personalisation
• Maintain strong database hygiene and email deliverability
• Analyse results and turn campaign learnings into repeatable best practices

Paid Acquisition

• Manage paid campaigns across Google Ads and LinkedIn Ads
• Test additional channels including Reddit, G2 and emerging paid platforms
• Build targeting and retargeting audiences alongside Demand Generation
• Turn existing content into compelling paid campaign assets
• Brief and direct creative assets, including short-form video where required
• Launch, monitor and continuously optimise campaigns against performance
• Own conversion tracking, bidding strategy and attribution reporting

What We’re Looking For

• 4 years of hands-on paid acquisition or growth marketing experience
• Experience within B2B SaaS or a strong B2B performance marketing agency background
• Strong practical knowledge of Google Ads and LinkedIn Ads
• Strong HubSpot experience, including segmentation, forms, sequences, smart content and reporting
• Demonstrable experience building and optimising both email and paid campaigns
• Strong understanding of conversion, pipeline creation and lead quality
• Experience working within longer, multi-stakeholder enterprise buying cycles
• Comfortable working cross-functionally with RevOps, Product Marketing, Content and Demand Generation
• Strong analytical and project management skills
• Able to manage multiple campaigns simultaneously
• Comfortable challenging existing approaches and testing new ideas
• Experience using AI tools to accelerate creative development, analysis and optimisation

Nice to Have

• Experience with Reddit Ads
• G2 advertising experience
• Experience with emerging AI advertising platforms
• Clay experience

The Business

The company is an established and growing enterprise LegalTech SaaS business helping corporate legal teams improve how they manage legal operations, spend, matters and external counsel. Its technology combines AI, workflow automation and data to give in-house legal teams greater visibility and control across their operations.

The business works with major enterprise organisations and offers the pace and ownership associated with a high-growth SaaS environment, alongside the stability of being part of a much larger global software organisation.

This hire will join a collaborative marketing function with significant exposure across the wider commercial organisation and the opportunity to directly influence how the company generates pipeline.

Package & Benefits

• $100,000-$130,000 base salary depending on experience
• Performance-related bonus
• 401(k) with company match
• Medical, dental and vision coverage
• Paid time off
• Parental leave
• Wellbeing support and stipend
• Commuter benefits
• Professional development and tuition support