Journals Sales & Marketing Manager (Academic Publishing / Scholarly Journals)

Mediabistro; New York (NY); Hybrid; USD 60,000 - 70,000; Full time

Job summary

Mediabistro is seeking a Journals Sales & Marketing Manager to lead sales and marketing for a portfolio of about 40 scholarly journals. This hands-on role combines marketing campaigns, institutional customer development, and data-driven outreach to strengthen program performance.

Based in Brooklyn, NY with hybrid work (~3 days in-office), you will collaborate with editors, authors, and external partners to drive subscriptions, open access participation, and ongoing engagement, while building

Qualifications

• 3–5 years of experience in publishing sales, marketing, institutional account management, or a related field; scholarly or academic publishing experience is ideal.
• Experience planning, implementing, and evaluating marketing campaigns and targeted outreach.
• An understanding of academic journals, library markets, and institutional purchasing, or the ability to develop this knowledge quickly.
• Strong analytical skills and confidence working with customer, subscription, sales, and engagement data.
• Excellent communication skills and the ability to build effective relationships with editors, libraries, agents, and external partners.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities independently.
• Experience using marketing, CRM, and reporting systems.
• A proactive, collaborative approach with the confidence to take ownership of activities and follow them through to completion.
• Must be based within commuting distance of Brooklyn, NY (NY, NJ, CT)

Responsibilities

• Developing and implementing marketing plans for individual journals in partnership with editors, contributors, and internal colleagues.
• Managing title- and issue-level promotional activity, including email campaigns, social media, academic listservs, conference marketing, and post-publication engagement.
• Building strong relationships with journal editors and editorial boards, supporting their promotional activity, calls for papers, and engagement with scholarly communities.
• Coordinating promotional materials, journal website content, and digital marketing activity.
• Developing and maintaining relationships with libraries, subscription agents, consortia, and other institutional customers and partners.
• Identifying and pursuing opportunities for new institutional business, customer retention, account development, and winbacks.
• Supporting the development of institutional subscriptions, journal collections, and open access/S2O participation through targeted outreach.
• Using customer purchasing patterns, renewal information, and market trends to inform institutional sales activity.
• Tracking and analyzing subscription, usage, sales, and marketing trends to identify priorities and growth opportunities.
• Maintaining reporting on marketing activity, institutional outreach, and campaign outcomes, contributing to sales projections and targets.
• Coordinating journal launches, issue promotions, and editor communications with editorial and production colleagues.
• Helping develop more effective sales and marketing workflows, reporting, and processes.

Skills

Marketing campaigns

Analytical skills

Communication

Relationship building

Project management

Tools

CRM systems

Reporting tools

Job description

Brooklyn, NY (Hybrid, ~3 days/week in-office) | Full-Time, 35 hours/week | $60,000-$70,000/year

About the Role

An independent academic publisher specializing in the humanities and social sciences is hiring a Journals Sales & Marketing Manager to lead sales and marketing activities across a portfolio of approximately 40 scholarly journals. The publisher’s journals program encompasses traditional institutional subscriptions and collections alongside a growing open access program, including Subscribe to Open initiatives.

Working closely with senior leadership, editorial colleagues, and external partners, the Journals Sales & Marketing Manager will combine hands‑on marketing and promotional work with institutional customer development, retention, and new business efforts. The role uses subscription, usage, and customer data to identify opportunities, inform targeted outreach, and strengthen program performance. This is a hands‑on position with meaningful ownership of activities and outcomes, plus opportunities to develop more effective processes as the function grows.

What the Role Covers

• Developing and implementing marketing plans for individual journals in partnership with editors, contributors, and internal colleagues
• Managing title- and issue-level promotional activity, including email campaigns, social media, academic listservs, conference marketing, and post-publication engagement
• Building strong relationships with journal editors and editorial boards, supporting their promotional activity, calls for papers, and engagement with scholarly communities
• Coordinating promotional materials, journal website content, and digital marketing activity
• Developing and maintaining relationships with libraries, subscription agents, consortia, and other institutional customers and partners
• Identifying and pursuing opportunities for new institutional business, customer retention, account development, and winbacks
• Supporting the development of institutional subscriptions, journal collections, and open access/S2O participation through targeted outreach
• Using customer purchasing patterns, renewal information, and market trends to inform institutional sales activity
• Tracking and analyzing subscription, usage, sales, and marketing trends to identify priorities and growth opportunities
• Maintaining reporting on marketing activity, institutional outreach, and campaign outcomes, contributing to sales projections and targets
• Coordinating journal launches, issue promotions, and editor communications with editorial and production colleagues
• Helping develop more effective sales and marketing workflows, reporting, and processes

Qualifications

• 3-5 years of relevant experience in publishing sales, marketing, institutional account management, or a related field; scholarly or academic publishing experience is ideal
• Experience planning, implementing, and evaluating marketing campaigns and targeted outreach
• An understanding of academic journals, library markets, and institutional purchasing, or the ability to develop this knowledge quickly
• Strong analytical skills and confidence working with customer, subscription, sales, and engagement data
• Excellent communication skills and the ability to build effective relationships with editors, libraries, agents, and external partners
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities independently
• Experience using marketing, CRM, and reporting systems
• A proactive, collaborative approach with the confidence to take ownership of activities and follow them through to completion
• Must be based within commuting distance of Brooklyn, NY (NY, NJ, CT)