Senior Marketing Manager, AI Strategy and Transformation

LexisNexis Risk Solutions; Alpharetta (GA); Vor Ort; USD 115.000 - 192.000; Vollzeit

Benefits dieser Stelle

401(k) with match

Employee Share Purchase Plan

Wellbeing platform with Headspace andE

Disability & Life Insurance

Family benefits and leaves

Health Savings & Dependent Care

Volunteer time/off benefits

Zusammenfassung

LexisNexis Risk Solutions is seeking a Senior Marketing Manager to shape AI-driven marketing strategy and transformation across the Insurance vertical. You will lead an integrated program spanning strategy, operations, technology and governance to enable scalable AI-enabled marketing.

The role emphasizes business impact, change leadership, and collaboration with senior leaders to deliver measurable improvements in customer engagement and operational effectiveness.

Qualifikationen

• Bachelor’s degree in Business, Marketing, Communications, Information Systems or related field.
• Advanced degree or equivalent experience preferred.
• 7+ years of B2B marketing, strategy, digital transformation, or related leadership experience.
• Experience leading AI, digital, or marketing transformation initiatives.

Aufgaben

• Lead marketing AI transformation roadmap and operating model initiatives.
• Coordinate strategy, governance, measurement, and talent development across teams.
• Translate strategic direction into scalable workflows and technology recommendations.
• Drive alignment among marketing, sales, product, data, and enterprise AI stakeholders.
• Develop current- and future-state workflows incorporating AI capabilities and governance.
• Evaluate build, buy, and partner options and support business case development.
• Support adoption, change management, and communications to ensure impact.

Kenntnisse

Strategic thinking

Program management

Communication

Stakeholder management

Ausbildung

Bachelor’s degree in Business

Bachelor’s degree in Marketing

Advanced degree preferred

Jobbeschreibung

Marketing
Senior Marketing Manager, AI Strategy and Transformation

Are you passionate about shaping how AI transforms modern marketing at scale?

Do you thrive at the intersection of marketing strategy, AI innovation, and organizational transformation?

About the Business

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle, all while reducing risk. You can learn more about LexisNexis Risk at https://risk.lexisnexis.com/insurance.

About Our Team

As part of the Global Marketing Center of Excellence, our team is focused on advancing the future of AI-enabled marketing. We partner across marketing, sales, product, technology, analytics, and enterprise AI teams to design scalable operating models, accelerate adoption of emerging technologies, and drive measurable business outcomes. Our mission is to help the organization move from AI experimentation to coordinated, enterprise-wide transformation that improves customer engagement, decision-making, and operational effectiveness.

About the Role

LexisNexis Risk Solutions is seeking a strategic, future-focused Senior Marketing Manager to help advance our AI strategy and transformation agenda. This role will play a key role in executing the marketing AI transformation roadmap and helping establish an AI-enabled marketing operating model across the Insurance business.

The Senior Marketing Manager will serve as a day-to-day integrator across strategy, operations, technology, governance, measurement, and talent development. Working closely with senior leaders and cross-functional stakeholders, this individual will translate strategic direction into actionable initiatives, scalable workflows, governance frameworks, workforce enablement programs, and technology recommendations that position the organization for the next era of AI-driven marketing.

This role is ideal for a strategic marketing leader who combines business acumen, AI fluency, program management expertise, and change leadership capabilities with the ability to connect emerging technologies to practical business outcomes.

Responsibilities

• Lead the day-to-day execution and ongoing evolution of the marketing AI transformation roadmap, coordinating priorities, milestones, dependencies, risks, and decisions across multiple workstreams.
• Support the design and phased implementation of an AI-enabled marketing operating model, including governance structures, decision rights, workflows, operating procedures, and human review controls.
• Identify and prioritize high-value AI opportunities across marketing based on business impact, feasibility, scalability, risk, and organizational readiness.
• Translate changes in customer behavior, digital discovery, and AI-mediated engagement into recommendations for marketing capabilities, content strategies, customer journeys, and channel optimization.
• Drive alignment across marketing, sales, product, data, technology, and enterprise AI stakeholders to support transformation initiatives and resolve dependencies.
• Develop and manage current-state and future-state workflows that incorporate AI capabilities, governance requirements, knowledge management, measurement frameworks, and workforce considerations.
• Evaluate build, buy, and partner alternatives by supporting business case development, platform assessments, proof-of-concept initiatives, and vendor evaluations.
• Facilitate the development of AI agent use cases and end-to-end workflows, including knowledge requirements, inputs, outputs, escalation paths, collaboration models, and human oversight.
• Coordinate pilot programs and support the transition of validated AI capabilities into scalable, repeatable production workflows and operating procedures.
• Manage transformation governance processes and executive reporting, providing clear, actionable updates on progress, risks, opportunities, decisions, and business results.
• Support organizational readiness and long-term adoption through communications, training, capability-building initiatives, and change management activities.
• Partner with analytics and operations teams to establish measures of AI adoption, effectiveness, efficiency, quality, and business impact.
• Monitor emerging AI trends, platform developments, and competitive activity to inform roadmap priorities and strategic recommendations.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Information Systems, or a related field.
• Advanced degree or equivalent experience preferred.
• 7+ years of experience in B2B marketing, strategy, digital transformation, marketing technology, innovation, or related leadership roles.
• Demonstrated success leading complex AI, digital, or marketing transformation initiatives from strategy through implementation.
• Experience contributing to operating model design, including governance frameworks, decision rights, cross-functional workflows, RACIs, and human-in-the-loop controls.
• Strong understanding of how artificial intelligence is transforming marketing strategy, customer engagement, content discovery, decision-making, and operating models.
• Experience evaluating emerging technologies, platforms, and strategic partners, including development of business cases and build-versus-buy recommendations.
• Ability to translate technical concepts, including AI agents, workflow orchestration, knowledge systems, and data integrations, into business requirements and operating processes.
• Understanding of responsible AI, governance, risk management, adoption strategies, and enterprise change management considerations.
• Experience defining and measuring adoption, operational effectiveness, efficiency, quality, and business outcomes.
• Working knowledge of generative AI, machine learning, automation technologies, prompt-based tools, and the evolving AI platform ecosystem.
• Familiarity with SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) concepts.
• Strong analytical, strategic thinking, program management, and communication skills with the ability to translate complexity into clear recommendations and executive-level narratives.
• Demonstrated ability to influence stakeholders, coordinate cross-functional teams, and drive alignment in matrixed organizations without direct authority.
• Experience within highly regulated, data-rich, or enterprise B2B environments is preferred.

Working for you:

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

U.S. National Base Pay Range: $115,400 - $192,300. Geographic differentials may apply in some locations to better reflect local market rates.

This job is eligible for an annual incentive bonus.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.