Senior Marketing Leader: Brand & Digital Growth

Tyson Foods, Inc.; Springdale (AR); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health insurance

Dental & Vision

Life insurance

Job summary

Tyson Foods, Inc. in Springdale is seeking a Senior Manager, Marketing to lead either Brand Marketing or Digital Marketing. You will develop and execute marketing strategies that grow brands, strengthen digital presence, and drive business objectives.

The ideal candidate will have a strong background in either brand or digital marketing, with a proven track record of leading successful campaigns and managing teams. A collaborative, data-driven mindset is essential.

Qualifications

• Seven or more years in marketing, sales, insights, and/or agency environments within the food industry or other consumer packaged goods (CPG) organizations.
• Proven experience developing and executing successful marketing campaigns.
• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Excellent verbal and written communication; strong presentation and public speaking skills.
• Demonstrated leadership, cross-functional collaboration, and strong project management abilities.

Responsibilities

• Oversee multiple campaigns and brands simultaneously, ensuring consistency and alignment with business objectives.
• Lead brand positioning, creative direction, and growth strategies for assigned brands or categories.
• Translate consumer insights into actionable creative strategies and cross-functional plans.
• Drive digital marketing initiatives across data activation, e-commerce, and content marketing.
• Manage end-to-end digital campaigns to drive online traffic, engagement, and conversions.
• Lead cross-functional teams with brand, media, shopper marketing, digital, and communications functions.
• Coach managers on campaign development and leadership skills.
• Oversee agency partnerships, including negotiations and scopes of work.

Skills

Team leadership

Strategic thinking

Communication

Project management

Data analytics

Education

Bachelor's degree in Marketing/Business

MBA

Tools

Excel

Nielsen

Mintel

Retail Link

Job description

Tyson Foods, Inc. in Springdale is seeking a Senior Manager, Marketing to lead either Brand Marketing or Digital Marketing. You will develop and execute marketing strategies that grow brands, strengthen digital presence, and drive business objectives.

The ideal candidate will have a strong background in either brand or digital marketing, with a proven track record of leading successful campaigns and managing teams. A collaborative, data-driven mindset is essential.