Brand Marketing Manager: Growth & Execution

Tyson Foods; Springdale (AR); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Job summary

Tyson Foods in Springdale, Arkansas is seeking a Marketing Manager to translate senior leadership's direction into actionable marketing plans and campaigns. The role focuses on executional excellence across touchpoints and the analytical foundation necessary for informed decision-making.

You will collaborate with creative, media, shopper marketing, and digital teams to ensure consistent brand experiences and drive measurable business results.

Qualifications

• Bachelor's degree required; MBA a plus.
• 5+ years of progressive brand marketing experience.
• Experience in CPG or consumer brands is preferred.
• Strong analytical skills and ability to translate data into strategy.
• Experience leading cross-functional initiatives.

Responsibilities

• Own and evolve the brand strategy for the portfolio in partnership with leadership.
• Drive day-to-day marketing plans, campaigns, and cross-functional deliverables.
• Track brand health, market share, and campaign KPIs with regular reporting.
• Collaborate across creative, media, and shopper marketing to ensure on-brand execution.
• Support development of annual brand plans and budget allocation.

Skills

Brand marketing

Campaign execution

Cross-functional leadership

Data-driven

Education

Bachelor's degree in marketing or related field

MBA

Tools

Marketing automation systems

CRM software

Job description

Tyson Foods in Springdale, Arkansas is seeking a Marketing Manager to translate senior leadership's direction into actionable marketing plans and campaigns. The role focuses on executional excellence across touchpoints and the analytical foundation necessary for informed decision-making.

You will collaborate with creative, media, shopper marketing, and digital teams to ensure consistent brand experiences and drive measurable business results.