Senior Digital Marketing Leader: CRM, Web & Activation

Tyson Foods

Springdale (AR)

On-site

USD 120,000 - 190,000

Full time

14 days+

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Job summary

Tyson Foods is seeking a strategic, consumer-centered digital marketer to translate enterprise priorities into connected experiences across the consumer journey. This Senior Marketing Manager will lead CRM, owned digital experiences and activation, partnering with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations.

Full-time on site at Springdale HQ in Arkansas. Ideal candidates bring 8+ years in digital marketing, CRM, and consumer experience, with strong strategic and

Qualifications

8+ years of progressive experience in digital marketing, CRM, or related field.
Experience leading consumer journey activation and personalization strategies.
Experience leading owned digital experiences and content strategy.
Strong strategic, analytical, and communication skills.

Responsibilities

Lead consumer journey and CRM strategies across priority brands to drive acquisition and retention.
Own roadmaps for websites and owned digital experiences, focusing on SEO and conversions.
Develop integrated digital activation plans across channels and measure outcomes.
Influence senior stakeholders and coach team members on digital capabilities.

Skills

CRM

Consumer journey

Digital marketing

Stakeholder management

Data-driven decision making

Education

Bachelor's Degree in Marketing

Business Administration

MBA preferred

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Job description

Full-time on site at Springdale HQ in Arkansas. Ideal candidates bring 8+ years in digital marketing, CRM, and consumer experience, with strong strategic and

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