Senior Digital Marketing Leader: CRM & Growth

Tyson Foods, Inc.; Springdale (AR); Presencial; USD 120.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Relocation assistance available

Paid time off

401(k) plan

Health, dental, vision benefits

Life insurance

Descripción de la vacante

Tyson Foods, Inc. is seeking a strategic, consumer-centered digital marketer to translate enterprise priorities into connected consumer experiences.

This Senior Marketing Manager leads CRM, owned digital experiences and activation, partnering with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations. The role is full-time onsite at Tyson’s World Headquarters in Springdale, Arkansas, reporting to senior leadership and guiding agency/internal partners while coaching junior team

Formación

• 8+ years of progressive digital marketing experience.
• Experience activating consumer journey, CRM and segmentation strategies.
• Experience leading owned digital experiences, content strategy and optimization.
• Strong strategic/analytical judgment with ability to drive cross-functional initiatives.
• Excellent communication, presentation and coaching skills.

Responsabilidades

• Lead consumer journey & CRM strategies for priority brands.
• Develop roadmaps for owned digital experiences and content governance.
• Create integrated digital activation plans across CRM, websites, email, social and ads.
• Lead planning & measurement for assigned priorities with cross-functional teams.

Conocimientos

CRM

Digital marketing

Audience segmentation

Leadership

Educación

Bachelor’s degree in Marketing/Business

MBA preferred

Herramientas

Adobe Experience Manager

Adobe Journey Optimizer

Workfront

Descripción del empleo

Tyson Foods, Inc. is seeking a strategic, consumer-centered digital marketer to translate enterprise priorities into connected consumer experiences.

This Senior Marketing Manager leads CRM, owned digital experiences and activation, partnering with Brand Marketing, IT, E-commerce, Data & Analytics and Digital Operations. The role is full-time onsite at Tyson’s World Headquarters in Springdale, Arkansas, reporting to senior leadership and guiding agency/internal partners while coaching junior team