Senior Marketing Leader - 360 Campaigns & Growth

Samyang America, Inc.; Brea (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

Life insurance

PTO/FTO

401(k) with company match

Job summary

Samyang America, Inc. is seeking a Senior Manager, Integrated Marketing to lead 360 marketing campaigns across channels. You will coordinate with Global HQ, brand management, sales, e-commerce, and creative teams to drive brand awareness and conversions.

The role requires 6–12+ years of experience in top-tier CPGs or agencies, strong analytics, and proven leadership. Bilingual Korean and English are essential for collaboration with global partners.

Qualifications

• 6–12+ years in marketing at top-tier CPGs or agencies.
• 2+ years in a senior/manager role with people management.
• Strong analytical data analysis skills.
• Experience leading integrated multi-channel campaigns.
• Bilingual Korean and English (written and spoken).

Responsibilities

• Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion.
• Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS).
• Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution and cost discipline.
• Oversee and manage multiple budget lines, ensuring investments align with strategic objectives and deliver measurable impact.
• Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies.
• Partner cross‑functionally with Global HQ, brand management, sales, e‑commerce, quality & regulation and creative to build and execute marketing campaigns.
• Lead media and creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams.

Skills

Integrated marketing

Campaign management

Data analysis

Excel

PowerPoint

People management

Bilingual Korean/English

Cross-functional collaboration

Job description

Samyang America, Inc. is seeking a Senior Manager, Integrated Marketing to lead 360 marketing campaigns across channels. You will coordinate with Global HQ, brand management, sales, e-commerce, and creative teams to drive brand awareness and conversions.

The role requires 6–12+ years of experience in top-tier CPGs or agencies, strong analytics, and proven leadership. Bilingual Korean and English are essential for collaboration with global partners.