Sr. Manager, Shopper Insights & Growth Strategy

Samyang-America-Inc

Brea (CA)

On-site

USD 125,000 - 150,000

Full time

10 days ago

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Benefits offered by this job

Annual incentive bonus

Health insurance

Dental insurance

Vision insurance

Life insurance

PTO/FTO

401(k) with company match

Job summary

Samyang America Inc. is seeking a Sr. Manager, Consumer & Shopper Insights to lead shopper and commercial insights across the U.S.

and Latin America, translating data into actions that drive customer and category growth. You will partner with Sales using NielsenIQ/Circana and AI-enabled tools to inform plans, assortments, and activations. As leader of the Shopper Insights team, you will develop analytics capabilities, influence senior stakeholders, and embed insights into commercial decisions

Qualifications

Bachelor's degree in Business, Marketing, Analytics, Economics, Social Sciences, or related field; advanced degree a plus.
10+ years of CPG/FMCG, retail, or related experience including Shopper, Category, Commercial or Consumer Insights, or Sales Analytics.
People-management experience with ability to influence senior stakeholders and retail customers, with strong presentation and storytelling skills.
Advanced hands-on expertise with NielsenIQ and/or Circana POS/scan and shopper data.
Strong shopper/category analytics and research skills; proficiency with generative AI, AI‑enabled tools, Excel and PowerPoint; Power BI/Tableau preferred.
Professional fluency in English, Spanish, and Portuguese; must be U.S.-based and able to travel periodically.

Responsibilities

Lead shopper and commercial insights across key U.S. customers, translating shopper, category, retailer, and market data into growth opportunities.
Partner with Sales and customer teams on customer planning, line reviews/JBPs, assortment, and fact-based selling stories.
Leverage NielsenIQ, Circana, retailer POS, panel, and syndicated data to assess performance, distribution, velocity, assortment, pricing, promotion, shopper behavior, and competition.
Design and lead shopper research on path-to-purchase, segmentation, decision drivers, purchase barriers, and retail activation.
Use advanced analytics and AI tools to integrate data, automate recurring insights, identify opportunities, and strengthen storytelling.
Lead and develop the Shopper Insights team and partner with Sales, Marketing, Category Management, and other stakeholders to embed insights in commercial decisions.