Senior Brand Strategy Lead – Growth & Activation

Samyang America, Inc.; Brea (CA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical, dental, and vision insurance

401(k) plan with company match

Job summary

Samyang America, Inc. is seeking a Senior Manager for Buldak Brand Strategy. This role is vital in leading Buldak's marketing ecosystem including advertising, social media, and partnerships. The successful candidate will have 5-10 years of experience in brand strategy and marketing, preferably within the CPG or food & beverage industries.

Responsibilities include developing brand growth strategies, maintaining brand positioning, and collaborating with cross-functional teams. The compensation ranges from $130,000 to $150,000 annually, complemented by bonuses and comprehensive benefits.

Qualifications

• 5-10 years of experience in brand strategy, marketing, or brand management.
• Experience in brand positioning and communication strategy.
• Ability to translate consumer insights into actionable strategies.

Responsibilities

• Develop and implement brand growth strategies.
• Define and maintain brand positioning and messaging.
• Collaborate with marketing and design teams.
• Drive retail strategy and activation with sales teams.
• Partner with analytics teams to monitor performance.

Skills

Brand strategy

Marketing

Brand management

Analytical skills

Job description

Samyang America, Inc. is seeking a Senior Manager for Buldak Brand Strategy. This role is vital in leading Buldak's marketing ecosystem including advertising, social media, and partnerships. The successful candidate will have 5-10 years of experience in brand strategy and marketing, preferably within the CPG or food & beverage industries.

Responsibilities include developing brand growth strategies, maintaining brand positioning, and collaborating with cross-functional teams. The compensation ranges from $130,000 to $150,000 annually, complemented by bonuses and comprehensive benefits.